How to explain résumé gaps after a layoff

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There’s no need to feel embarrassed or—worse—mislead hirers with false information because of 2020 hiatuses on your résumé. Unemployment has skyrocketed since the COVID-19 layoffs began earlier this year. With so many layoffs and furloughs, a common question we are asked during my company’s résumé-writing calls is, “How do I explain a COVID-19 related layoff on my résumé?” You don’t want to look like you were fired. The reality is, you were most likely laid off for reasons entirely out of your control . Read Full Story

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How to account for a gap caused by COVID-19 on your résumé

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With unemployment rates reaching an all-time high earlier this year due to the pandemic, lots of people have a gap in employment. Gaps in a résumé once were a red flag for employers, and job candidates have always been advised to have a solid reason for a period of unemployment. But with unemployment rates reaching an all-time high earlier this year due to the pandemic, chances are you may have had a job gap, too. Should you shrug it off? Or do you need to explain the gap on your résumé? Read Full Story

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How to cope when your close coworker is laid off (and you’re still employed)

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Losing a work colleague can be jarring and disrupt your day-to-day routine. To move forward, take steps to funnel your emotions into productive activities that will remind you of the positives of your workplace. With widespread layoffs prompted by COVID-19, many of us have lost our valued coworkers and work friends. Undoubtedly, these layoffs are a tragedy for those left without jobs, but retained employees are likewise affected. Yes, layoff survivors may feel a level of relief and gratitude, but this is in addition to a host of other emotions. Read Full Story

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Ready to quit after COVID-19? Use these 3 strategies to find a better job

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If you’re among the 68% of people who admitted they would consider leaving their job because of the poor treatment they received during the pandemic, this is how to be strategic about your exit. Unsurprisingly, no one was prepared for what 2020 would bring. With little warning, nonessential businesses were shut down or forced to transition to a fully remote work environment, and many faced tough decisions that involved pay cuts, furloughs, and layoffs. Others scrambled to ramp-up hiring to meet pandemic-driven demands and take necessary precautions to keep their employees safe and healthy. Read Full Story

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Is automotive a bellwether for Google My Business trends during COVID-19?

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Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this analysis was that automotive appears to be not only a bellwether for the U.S. economy, but also as an industry to look at to see what is likely going to happen on GMB for other industries. So how have people interacted with automotive GMBs during COVID-19 so far? This is an important question. A GMB listing acts as a business’ digital front door . And importantly, performance metrics on GMB listings provide a …

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Why pay equity should be top of mind during mass layoffs

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The CEO of Syndio explains how layoffs done wrong will only compound the problems in business, and in our society. As the COVID-19 pandemic has settled in across the globe, leaders at companies large and small have watched their business sharply plummet. Many are in the throes of swiftly acting to manage costs and either considering or enacting layoffs, usually as a last resort to keep a company solvent. Read Full Story

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Top 10 Changes That Impacted Google My Business in 2020

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Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this timeline . January: Google posts borked — hello, 2020! Foreshadowing things to come, GMB started off the year with a major issue in …

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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5 ways to learn new career skills for free during the COVID-19 crisis

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With many live events going digital, and so many more resources already available online, now is the time to get ahead and bolster your résumé. With COVID-19 sending everyone inside, you may be wondering what to do with all the extra time at home. Instead of getting lost in the sea of scary news and social media posts, turn your attention back to work. With many live events going digital, and so many more resources already available online, now is the time to get ahead and bolster your résumé. This is how you boost your skills or learn new ones for free. Read Full Story

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