WP Engine Review

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WP Engine is one of the best managed WordPress hosting services out there for website owners wanting to take a hands-off approach to website management. With excellent uptime, a high-performance hosting environment, real-time threat detection, and numerous premium hosting features, WP Engine is the best WordPress hosting service for managed hosting. WP Engine Compared to The Best Web Hosting for WordPress WordPress web hosting services are a dime a dozen, and WP Engine has been criticized as one of the most expensive of the bunch. If you believe in the adage that time is money, as we do, it is easy to justify WP Engine’s relatively costly plans. WP Engine is one of the best managed hosting services, effectively taking care of the three horsemen of the web apocalypse: …

More

5 SEO Tips For Bonanza E-Commerce Sellers

{ object.primary_image.title }}

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

More

Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

{ object.primary_image.title }}

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much do you automate in your job and life? My spouse loves to talk about automation in modern workplaces. He believes that robots will eventually be able to replace us all on the job. And while he may be right… one day , I think for now, they’re often a great complement to what we do as search marketers. We can use automation to create ad copy and meta descriptions (see the new data below on how often Google rewrites these), search testing, and ads research. Automation makes our lives easier so much of the time. However, there’s definitely something to …

More

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

{ object.primary_image.title }}

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website . It’s a test to see if what you’ve written has meaning to someone who has never encountered your brand or content before. In Ian’s words, "Will this text, written on a blank sheet of paper, make sense to a stranger?" The Blank Sheet of Paper Test is about clarity without context. But what if we’re performing the BSoPT …

More

8 White Hat Strategies for Combating Search Engine Bias

{ object.primary_image.title }}

While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. They’re designed to satisfy the consumer and financially benefit the producer. Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results. Google, in particular, intervenes algorithmically to remove spam results that the search engine believes are useless to the consumer. While it is arguable that less spam is a good and welcome thing, what happens if Google deems your site spam? In addition to the removal of spam, Google is a habitual booster of massive corporations such as Amazon and Facebook. The rationale for boosting larger sites is not particularly nuanced. Big names can outperform small companies when it comes to SEO, and they typically offer a wider …

More

Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

{ object.primary_image.title }}

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy . Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have enrolled in a course through Moz Academy. Wowie! On top of that, 94% of Moz Academy students said they would recommend the course(s) they took to a friend or colleague. We’re so glad that our content is resonating with you and helping to level up your knowledge in various SEO subject areas. We launched our SEO Essentials Certification Series back in May 2019, and we’ve seen almost 500 students get certified in that timeframe. Since then, we’ve heard requests from across the Moz community for more technical-focused coursework and more advanced …

More

Your ultimate Black Friday and Cyber Monday shopping guide

{ object.primary_image.title }}

The best deals and discounts from some of our favorite retailers in fashion, beauty, home décor, kitchen gadgets, and more. Fast Company’s Recommender section has been bringing you curated shopping advice from our editors all year, from our favorite face masks and WFH clothing to expertly engineered air purifiers . Though holiday shopping looks a little different this year—no lines queued up outside Walmart at 4 a.m.—there are plenty of sales and deals to be found online. Read Full Story

More

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

{ object.primary_image.title }}

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next. In this series of Daily SEO Fix videos, the Moz onboarding team takes you through …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18258, ajax_url='/api/hit/ajax/', hits='3')