How to Edit Videos

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If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. In this guide, I’ll break down the steps you need to take to produce the best video content and get your message across to your viewers. How to Edit Videos: 10 Essential Steps Once you’ve recorded all your content , what are the next steps? Unless you’re a genius at live video production, you’ll need to know how to edit videos to eliminate errors, make yourself look more professional, and make the video as entertaining and informative as possible. I’m not focusing on any specific video editing software in this guide. If you want specifics, you can check out the best video editing tools here. The goal of this article is to teach you each step of video editing and outline why it matters. Video editing is critical to your video content’s success, and if you do it right, you’ll gain an edge over the competition. 1. Organize Your Video Files The first step is to get organized . If you have a bunch of small video files, you’ll want to organize them , so it’s easy to find everything. Otherwise, you could miss essential components of your video. It’s easiest to run through the full shot at once. The fewer stops and starts you make, the easier it will be to edit your video later. That doesn’t mean you can’t pause the video; it simply means you should limit the number of times you stop the video completely. Each time you stop, you create a new video file, making it more difficult to organize everything later. If you’re using flash drives or SD cards to store the video data, you’ll want to move them over to your computer or wherever you are editing your video. Also, be consistent with naming so it’s easy to find all the files for a specific video. 2. Watch All Your Video Content Next, you need to watch every single bit of content you created. If you made a three-hour video guide on how to start a microdistillery, you need to watch it from start to finish. This ensures you don’t miss anything, realize the mic turned off, or overlook something in the video’s background that you’d rather not …

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Free Video Editing Software For E-commerce Videos

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High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. Is Free Video Editing Software as Effective as Paid Tools? Paid doesn’t always mean better. Free video editing software has come a long way since its inception, and the …

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How to Become a Successful Vlogger

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If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …

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How to Create and Use Facebook Polls

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Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement) Help you beat the newsfeed algorithm without ads Foster a strong sense of community around your brand In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow. How to Create Facebook Polls Gone are the days you could create a Facebook poll from your Newsfeed or timeline. At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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How to Use Instagram Filters in Paid Social Media Campaigns

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One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors …

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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Is It Better to Embed Videos or Link to Them?

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Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales . There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of video marketing, they can have a distinct impact on the searchability of your video content. Which method should you choose? This article will compare the pros and cons of embedding or linking videos on your website and its SEO benefits. What’s Better: To Embed Videos or Link to Them? Let’s discuss the difference between embedding and linking videos. An embedded video lets you borrow the video from another platform. Visitors can watch the video on your website without leaving the current page. In contrast, linking a video shares the URL of the video. When readers click the link, they …

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How to Start a Podcast in 14 Days

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Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that. The order of my steps might look a little wonky to you. That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete. By no means should any of these tasks be completed in a day. The day simply indicates when you should kick off each step. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to …

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5 Unique Marketing Features of Vimeo

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Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Does Vimeo have any marketing potential, and is it right for your business? Or is it just another platform that will suck your time and offer no returns? Here’s what you need to know to figure out if Vimeo is right for you. What is Vimeo? Vimeo is a video-sharing platform that provides businesses and professionals with the tools they need to make, share, and market …

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How to Build a Chrome Extension

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Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems. In this post, we’ll show you how to make a Chrome extension to help you innovate your tasks and get back to productive work. What is a Chrome Extension? Google Chrome extensions are programs you can install in your Chrome browser to change its functionality. Chrome extensions can help you automate certain functions in your browser, modify existing behaviors, and improve your software’s convenience. There are even Chrome extensions that can improve your SEO . Chrome extensions are …

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