How to Edit PPC Ads

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Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach. 3 Reasons You Should Edit Your PPC Ads The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos. Should you edit your PPC ads? More importantly, do you know how to edit PPC ads? The answer to the first question is yes. By the end of this post, the answer to the second question will also be yes. While those typos stood out immediately, there are other, less visible aspects of PPC ads that can be edited. As you dig into fixing any standout errors, be on the lookout for the following that offer opportunities for optimization. 1. Missing Ad Extensions and Bad Writing Not having ad extensions or even optimizing them are ad mistakes that can be avoided. Google makes it simple to write better copy and adjust settings that create the best return on investment (ROI) with ad extensions. Through using sitelinks, location, and contact extensions, you can optimize your ad. Accessing ad extensions is easy: Log into your account, navigate to the Ad Extensions tab and get optimizing. Using the right ad extensions for your intended audience can significantly boost your click rate by making your ad more substantial and providing the intel consumers seek. Bad writing can cost you clicks. With limited character counts, PPC ads demand brevity while also enticing your intended audience. Study headlines that perform successfully and mimic their style in your own writing to hone your skills. Also, be sure to include search engine optimization (SEO) best practices in your PPC ads . These strategies can go the distance in ensuring your ads have visibility and reach. 2. Lack of Understanding of Conversions Whether your business is brick-and-mortar or online only, you must track your conversions and profit …

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4 PPC Tools to Automate Your Ad Campaigns

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The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather than spending your time hovering over dozens of campaigns, you can focus on tasks like pinpointing areas for business growth, increasing audience engagement, and exploring new ad types that will benefit your sales funnels. That isn’t to say automation is the key to the future, nor are we all going to be replaced by machines. Paid ad campaigns might always need humans to power them, but you can at least catch a break from constant campaign monitoring . To start this off, let’s take a deeper dive into what PPC automation is. What Is …

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How Much Do Bing Ads Cost?

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If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Well, it depends. Advertisers only pay when a potential lead clicks on their ad . Because of this, you need to assess your budget in terms of cost-per-click (CPC) and the number of clicks. Let’s say you …

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

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Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share . Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line. NOTE: Bing now refers to all platforms related to their shopping ads by the Microsoft name. For example, what was once called the “Bing Merchant Center” is now the “Microsoft Merchant Center.” Bing Does Not Equal Google, but That Could Be a Good Thing Long story short: Your paid media strategy deserves diversification, and Bing is the place to find it. Why? Because Bing offers unique demographics you may …

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The 5 Best PPC Companies of 2020

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Paid advertising offers a 200% ROI . So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. Plus… none of those things are easy to stay on top of, either. To make matters worse, choosing the best PPC company for your business presents a new set of challenges. So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. Let’s get started! The 5 top PPC companies in the world PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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15 Powerful SEO Chrome Extensions

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We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share. I assume many of you are also Google Chrome fans. But, have you explored the powerful extensions and Chrome shortcuts the browser has to offer? At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Some Chrome extensions are pure gold with value-adding functionality that can save you hours of tedious tasks every week. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in …

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

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Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Over the years, I have helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns. But, I’ve also watched tens of thousands of dollars get flushed down the AdWords drain due to mismanaged campaigns. So let’s get down to it. Tie on your AdWords apron, grab a pen to write down the …

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How to Build a Chrome Extension

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Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems. In this post, we’ll show you how to make a Chrome extension to help you innovate your tasks and get back to productive work. What is a Chrome Extension? Google Chrome extensions are programs you can install in your Chrome browser to change its functionality. Chrome extensions can help you automate certain functions in your browser, modify existing behaviors, and improve your software’s convenience. There are even Chrome extensions that can improve your SEO . Chrome extensions are …

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How to Choose The Right PPC Agency

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In 2017, PPC advertisers invested over $10 billion dollars . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica And this explosive growth isn’t happening for no reason. It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results. But that’s only true if you know what you’re doing. Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to …

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8 Advanced Amazon Ad Tips to Improve Your Sales

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Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

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