How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and actually buy what you have to offer. In short, buying YouTube subscribers is a waste of time. Instead, work to build a strategy to boost subscriber numbers — then you can join the ranks of companies seeing massive success on YouTube and earn free YouTube subscribers. In this post, we’ll look at how you can grow your YouTube subscriber count. We’ll analyze a variety of media marketing strategies and show you how to implement them. By the end, you should have a good sense of how to create a strategy that will allow you to use YouTube to grow your business. Give Your Channel a Theme to Gain YouTube Subscribers Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. Take a look at the Derek Halpern ‘s channel, for example. Notice how a lot of the YouTube videos he creates are on topics related to business and success. Having a theme makes it easier to create consistent YouTube content. On top of that, you can make your channel the ‘go-to’ place for specific content. This is the goal of a social media platform . If your channel caters to a specific niche, then people who care deeply about that niche will want to become subscribers. For example, imagine your videos are all about Facebook marketing , and you aim to help business owners. If a business owner …

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YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

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When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google . (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions. Here’s the thing: less popular search engines fill specific roles. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. If you ignore other search engines, you’re doing your business a disservice. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It might seem weird to think of YouTube as a search engine , but that’s exactly what it is. Specifically, it’s a search …

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Why You Should Audit Your YouTube Channel

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How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit YouTube isn’t just a social media platform. It’s also a highly sophisticated search engine, just like Google. In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers If you’re …

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How to Get More YouTube Views

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Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience. Nevertheless, only 9% of small businesses use YouTube , even though it has over a billion users . So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of …

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The Complete Marketer’s Guide to YouTube

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If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos . With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising . The good news is you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Here’s how to do just that. Part 1: Create a Great Channel Layout & Organize Your Youtube Content This blog post won’t get into the weeds of how to upload a profile picture, cover image, or the steps …

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Is It Better to Embed Videos or Link to Them?

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Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales . There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of video marketing, they can have a distinct impact on the searchability of your video content. Which method should you choose? This article will compare the pros and cons of embedding or linking videos on your website and its SEO benefits. What’s Better: To Embed Videos or Link to Them? Let’s discuss the difference between embedding and linking videos. An embedded video lets you borrow the video from another platform. Visitors can watch the video on your website without leaving the current page. In contrast, linking a video shares the URL of the video. When readers click the link, they …

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How to Become a Successful Vlogger

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If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

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As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

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How to Get Blog Post Ideas From YouTube

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About two-thirds of companies find it tough to produce engaging content . If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas . Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). I’ve been doing this for a long time now. But I still sometimes struggle to come up with new blog post ideas. So what do I do when writer’s block strikes? Well, I lean on the tried-and-trusted methodologies I’ve built up over the years for devising new content titles. Of those methodologies, one of the most consistently useful is to raid YouTube for blog post ideas. I’m going to tell you exactly how to do it in this article. Why Should You Use YouTube for Inspiration? …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

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