How to Dominate Google in 2021

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SEO is becoming harder and harder. It takes longer to rank and you have to spend more money to get results. The reality is, you can’t wait forever to get results, and you have no choice but to leverage SEO because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO. SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic. You know, the visitors who are ready to buy. Instead of teaching you how to rank for competitive terms, which is going to be even more difficult in 2021, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. Best of all, I am going to break it down into four steps as I know you don’t have the time to do everything. Here’s the four step SEO strategy that will help you dominate Google rankings in 2021: Google Ranking Step #1: Attract Customers Before They are Ready to Buy The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there. That will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint . So should you ignore these valuable keywords? Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient. In the short run, there are other keywords with similar search patterns. Now, they aren’t as lucrative because they are more informational related . Here’s the kicker: People research before they buy. If you can grab those searchers at the start of the journey, you can get their clicks (and purchases) for little to no money. So how do you find the keywords that aren’t as competitive that have a similar search pattern? Use Ubersuggest (and the accompanying free Chrome extension as you look through SERPs). Here’s how it works: Let’s say you are selling beard oil but you know the term is competitive and will take you a lot longer to rank for than you have. Ubersuggest will show you all of the terms people …

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Do High DA Backlinks From Blog Comments Help Rankings?

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If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything. Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL. But still, people still leave blog comments for the purpose of link building. So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question… Do backlinks from blog comments actually help rankings? Experiment rules First off, for this experiment, we used “domain score,” which is similar to domain authority. If …

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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

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SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions Let’s start off with the basics. In marketing, we all use terms that might be a bit confusing. Sure, you probably know what SEO is and what it means , but what about terms like CPC? Or more complicated ones like CAC, BANT, LTV, or …

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The Fastest (and Cheapest) Way to Beat Your Competition

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If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency , but most of us can’t afford that. There must be a better way, right? Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest . Here’s what I am thinking of doing, which would make it easier for you to outrank your competition. Competitor analysis First off, I’ve learned that many people don’t know who their competition really …

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

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There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

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A New Way to Do Keyword Research

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What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones. There must be a better way, right? Well, there is. Find keywords right when you are searching Google We just released a new version of the Ubersuggest extension that makes keyword research super easy and effective. Sure when you use Ubersuggest, you’ll see suggested keywords on the right side… but that isn’t what I am talking about. Instead, I want you to perform a Google search and scroll down to the …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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How to Spy on Your Competitor’s SEO in 60 Seconds

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Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. 🙁 Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them… Introducing the new Ubersuggest Chrome Extension I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension . It’s quick to do and it’s free. Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar. When you click on it, you’ll …

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SEO Competitive Analysis for B2B — Whiteboard Friday

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Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.       Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. So I wanted to talk about SEO competitive analysis because it is a …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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