How to Do Niche Marketing For Tiny Audiences

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Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. The main difference between niche marketing and other types of marketing is it uses hyper-personalized messaging and is picky about platforms. To truly understand what niche marketing is, we must first understand what a niche market is. Simply put, a niche market is a small, defined segment of a larger market. What makes a niche market more defined than a broad market is the niche has its own needs, preferences, and identity. A good example is that of FreshBooks. While they’re an accounting software like tons of others in the business, they’ve narrowed down their niche to target small businesses and freelancers. Advantages of Niche Marketing There are many advantages to choosing a niche market over a broad one. Let’s explore some of those positive aspects of niche marketing. Helps Make You More Visible to the Right Audience Niche marketing means you narrow down your focus to reach only relevant customers. As a result, you could stand out from the crowd with strategies designed for those most likely to be interested in your products or services. Can Help Optimize Your Marketing Budget Rather than pouring money to reach a wider audience where you may get few conversions, focusing on a niche allows you to target a specific segment that is more likely to desire your product or service. The result is you could spend less on ads while enjoying better conversions. Reduces the Competition Targeting a specific segment of the market may mean reaching fewer people, but going niche has the advantage of less competition. While most brands aim their marketing at the broader market, niche marketing allows you to market a product or service to a specific group. As your business becomes more specialized, you could see fewer direct competitors. 7 Strategies for Using Niche Marketing to Reach Small Audiences Then let’s look at seven niche marketing strategies that can help you reach, attract, and convert those hard-to-reach small audiences. 1. …

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

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According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier. If you’re feeling unprepared, don’t worry. Today we’re going to cover the important ins and outs of creating a winning digital marketing strategy. Why You Need a Digital Marketing Strategy Your digital marketing strategy gives your company direction. With a plan in place, you’ll have the details you need to help your …

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10 Content Marketing Trends for 2021 and Beyond

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Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

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A Quick Guide to Using Keywords for Better Amazon SEO

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As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

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How to Create Hyperlocal Ad Campaigns

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In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products. The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. Several factors are considered, with the main one being your prospect’s location. Hence the name hyperlocal marketing. Advantages of Hyperlocal Marketing Many businesses are adopting …

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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How to improve your digital marketing with competitor analysis

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30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you learn more about your biggest competitors, their performance the past months, their audience and whether there had been any big changes to their results. A good way to get started is to explore the general overview of your competitors’ digital strategy, their traffic, the most popular locations and whether there are any seasonal trends. The analysis will help you dive deeper into the market trends and how they compare to your own performance. You don’t need to reinvent the wheel to run a successful advertising campaign. It’s okay to look at your competitors’ ads to …

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8 Advanced Amazon Ad Tips to Improve Your Sales

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Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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When Should You Use Microsites

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Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content. Brands often create these sites for a specific event or campaign. Having a microsite may be convenient because it allows visitors to view information about an event or campaign in one place with no clicking through a whole site necessary. This article explains how to come up with microsite ideas and how to create one. What is a Microsite? A microsite is a branded content site or a small group of web pages. It’s typically located outside the businesses’ main website or brand URL. The microsite can have its own …

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PPC Consulting

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same . “But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!” Well, even if that’s the case, you still have nothing to worry about. You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – …

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