Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Utah is running mass COVID-19 tests: Why aren’t other states?

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The state is testing anyone with symptoms and will soon start randomized testing to try to get a real sense of the spread of the virus. If you go to the hospital now in New York or San Francisco with symptoms of COVID-19 that aren’t bad enough to keep you in the hospital—maybe you have a fever and a cough and some shortness of breath but can still get enough oxygen on your own—you may be told to assume that you have the virus and go home and rest. Because there are no specific drugs that target the disease, doctors are rationing tests for use on people in the hospital whose diagnosis might change their treatment plan. But the state of Utah is taking a different approach: testing as many people as possible. Read Full Story

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We could turn out-of-use school buses into low-cost mobile COVID test labs

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Designers have made a simple kit that makes a conversion easy. “It’s almost like the Ikea for COVID testing.” In some parking lots across the U.S., long lines of cars now wait each day for drive-through coronavirus tests. But for people who don’t own cars—who often live in the low-income communities that are seeing the worst impacts from COVID-19—it’s harder to access tests. Read Full Story

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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How COVID tests are becoming a lot less uncomfortable—and safer for nurses

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Early COVID-19 tests felt like “getting poked in the brain,” and the process also put healthcare workers at serious risk of infection. With new collection methods, that’s changing. If you haven’t been tested for COVID-19 yet, there’s a good chance you will be at some point this year. As cases continue to grow, the U.S. is testing around 500,000 people a day. Luckily, the experience now may more pleasant—and safer for healthcare workers—than the first tests, which used giant swabs that are pushed through the nose to the back of the throat, twisted around to collect a sample, and pulled out, in a process than some people have described as feeling like being poked in the brain . Read Full Story

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The Best Help Desk Software (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. You don’t want that and I don’t want that for you, either. However, choosing the best help desk software for your team isn’t an easy task. There are hundreds, if not thousands, of options to choose from. So to help make your life a bit easier, I looked at dozens of the top options on the market and narrowed it down to my top six recommendations. From small customer support teams to IT services and mobile field support, this guide …

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A 5-cent sensor could detect the coronavirus in 10 minutes at home

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It’s still a way off, but a feasible, fast, at-home SARS-CoV-2 test is on the horizon. One of the hardest parts of controlling COVID-19 is that it’s very difficult to know if you or someone you know is carrying it asymptomatically. So you might let your guard down, spend time in close proximity to someone else, and help it spread. Testing is useful to curb this issue, but the wait on a test result can still take days . So it’s difficult to say for sure, at any given moment, if you actually have COVID-19 or not. Read Full Story

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Architects develop a COVID-19 screening booth for no-touch testing

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The architecture studio SITU has developed phone booths for COVID-19 testing, based on a model used successfully in South Korea. Testing for COVID-19 remains one of the biggest challenges in the United States. To meet demand, many cities have established drive-through testing; others, like New York City, have pop-up tents . But no matter how you get tested, you still have to interact with a medical professional, which puts the worker at risk (and you, if you’re not actually sick). The architects at SITU, a New York firm that has worked on everything from urban solar panels to human rights violations , are developing a solution: outdoor screening centers that let you get a COVID-19 test, without having to come into direct contact with anyone else. Read Full Story

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COVID-19 saliva tests you can take at home have finally arrived

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Online pharmacy Hims and telehealth company Vault Health are now offering FDA-authorized coronavirus tests you can order online. But skeptics think in-person testing may deliver the most effective results. Online pharmacy Hims says it will start selling saliva tests for SARS-CoV-2 (the virus that causes the COVID-19 disease) that you can take at home from RUCDR Infinite Biologics , an organization within the Rutgers University Genomics Laboratory. Patients must be exhibiting symptoms to qualify for a test. Read Full Story

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