How to decide when it’s worth it to throw money at a problem

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Sometimes, the cost of doing something yourself is more expensive than paying for some help. Here’s how to figure out when that’s true for you. Life is full of tolerations that could go away if we just spent some money on them. But whether you’re cash-strapped or chronically frugal, those expenditures can seem impossible—or, at least, hard to justify. For example, you know you could convert that spare bedroom into a guest room or office if you could just find a free weekend. And why pay to hire someone to clean the house when you can just do it yourself? Read Full Story

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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

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When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming skills employers look for. Generally, between 12 and 40 weeks long, these courses aim to get students into the tech field without spending years in undergraduate school. With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive. For the past several years, many employers have said they’ve seen skills gaps in recent graduates—that is, students are often graduating with skills that are a bit out of date. Coding bootcamps have moved to fill that gap, …

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

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Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? I know I would. Here are seven warning signs your big product idea is about to flop — and seven ways to avoid landing with a splat: 1. You Keep Changing Your Mind You’re …

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A Marketer’s Guide to Working Remotely

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Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way. In this article, we’ll talk about the how’s and why’s of remote work for marketers. The Rise in Popularity of Working Remotely Remote work has been around for years. However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful. According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent …

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important. So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics: What is Your LinkedIn Headline? Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline …

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Should I Outsource My Blog? 5 Questions to Help You Decide

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Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face. If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?” If so, there’s a few ways to do this. You could split up the work with guest posts , staff bloggers, or outsource your blog completely. The method you select will depend on a couple of things. 1. Your Relationship With Your Readers When you blog, you need …

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A Beginner’s Guide to Successful Email Marketing

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof? Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections …

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5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday

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Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be going through five common objections to SEO and how to respond. Now I know, if you're watching this and you're an SEO, you have faced some of these very objections before and probably a lot of others. This is not …

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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