How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

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Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check …

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How to Create PPC Campaigns for Real Estate Marketing

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Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted by others’ listings. PPC campaigns aren’t usually difficult to set up. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC Real Estate Marketing Trends With six million homes sold in the U.S. in one year , it’s no wonder competition between real estate agents is tough. As you would expect in such a competitive market, real estate marketing …

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What is Google Lighthouse?

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Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse. One ranking factor we know is becoming more and more critical is page experience , and Google Lighthouse could be the tool you need to make sure your website is performing in this area and many more. What is Google Lighthouse? Google Lighthouse is a free tool that provides powerful insights to help improve your website. By generating a Lighthouse report, you can assess any web page’s page experience and access valuable tips to improve its performance. Google has recently …

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The importance of customer engagement in a digital-first environment

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30-second summary: The pandemic has forced many businesses to pivot to digital channels quickly in order to meet the needs of consumers’ rapidly changing behaviors. Personalized customer engagement has been thrust to the forefront of digital transformation initiatives, but addressing customers’ high expectations is difficult, if not impossible, without the help of AI and machine learning-enabled tools including. Pega is hosting an online summit to discuss how organizations like Vodafone, Accenture and Ernst & Young are leveraging AI-driven customer engagement platforms to facilitate intelligent customer interactions. The virtual summit, Pega Discover: One-to-one Customer Engagement Online Summit, is free and takes place on October 7 th , 2020. Visit Pega’s website for more details about the event, or to register. The pandemic forced many businesses to innovate quickly, placing a heavy burden on digital channels as consumer behavior shifted. The following chart by McKinsey uses data from late April 2020 to …

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Crisis Adaptation - Whiteboard Friday

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Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis , who really helped me …

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How To Build A Chatbot For E-commerce

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A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

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A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

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These 10 super-useful Gmail add-ons will change how you work

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It’s easy to intermingle Gmail with Zoom, Slack, Dropbox, and other services—and it’ll let you get more stuff done in way less time. It’s easy to think of your inbox as a complete picture—a series of static features and elements with little room for expansion. When it comes to Gmail, though, that mindset overlooks one of Google’s best-kept secrets. Read Full Story

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How to Make Money Blogging

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is it actually possible to make a living out of blogging? Or is it just a myth? Here’s the good news: You CAN make money from blogging. You just have to do it right. Take my blog as an example. Blogging played a crucial role in my success. But reaching this point did have its fair share of obstacles, mistakes, and lessons. Currently, my revenue is $381,772 for 30 days. Now, that’s a LOT of money, especially for a blog. But how am I able to pull this off? I was completely dedicated and put in tons of hard work to create useful and detailed content and use relevant images to provide accurate and thorough information to my readers. This helped me become an authoritative figure and thought leader …

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How Can iPaaS Help Your Digital Marketing?

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If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry. I’ll break it down for you. So, let’s go over how iPaaS works, starting with some fundamentals. What I s iPaaS? Let’s be clear on some terminology before we dive into what iPaaS is. Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. Statistics show that small businesses use 40 apps on average, and larger businesses use many more. SaaS examples include Monday, Trello, Salesforce, and Gmail. You usually need to switch between these SaaS applications to complete tasks, whether it’s assigning someone a …

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