How to Create the Perfect Business Listing

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Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Did you trust that business enough to check out their website or get in touch with them? Probably not. Business listings give local businesses visibility and boost their online presence. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. The best part? It’s free and doesn’t require any special technical skills. Which Channels Should My Business Be Listed On? You’ve probably noticed there are dozens of platforms that offer business listings. Let’s look at a few of the most popular sites and explain why they are important. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market . If you’re going to create a business listing, this is the place to start. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there. After all, that’s 6 percent of billions of searches. Yelp: Yelp is probably the best-known business review site in the U.S. Businesses with high Yelp ratings and lots of reviews grow their revenue faster. In fact, 42 percent of people who visit Yelp make a purchase that same day. NextDoor: Nextdoor allows businesses to target customers with hyperlocal marketing. Businesses register for listings that are visible in their neighborhoods. According to their site , a quarter of U.S. homes use NextdDoor. Yahoo Localworks: Bing actually powers Yahoo searches. You’re getting the same traffic from Bing. Although Yahoo only grabbed about 2 percent of the search market, it’s still 2 percent of a whole lot of traffic. Keep in mind these are just the most prominent listing sites. Other sites to consider include Foursquare, HotFrog, eLocal, and SuperPages. The key is finding the business listing sites your customers are likely to use and making sure those listings are complete and up-to-date. With so many business listing sites, how do you keep up? There’s no way you can cover all …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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The Definitive Guide to Local SEO

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Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

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If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews. Here are a few questions to ponder: How can you, as a local business, stand out among your competitors? How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. What is Yelp? A crowd-sourced business …

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The Ultimate Guide to B2B Local SEO

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Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B companies to tap into the local market’s power. 46% of all Google searches are local , so if you’re not targeting people in your area, you may be missing nearly half of your potential consumers. Consumers regularly search online reviews and research businesses in which they’re interested. This trend continues to grow—a BrightLocal study showed 90% of consumers used the internet to find a local business in the last year, with 33% looking every day. Are you wondering how to attract local customers ? The answer is deceptively simple: optimize your local search engine optimization …

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for …

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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How to Get More Traffic Using Bing Analytics

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It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches . But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Combined, that’s just shy of 5%. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics . It’s the tool we rely on to track and analyze our traffic. So you’d assume Bing would have a direct equivalent, but that’s not the …

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Why Entity-Based SEO is a New Way of Thinking About Optimization

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Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries. By categorizing ideas into “entities,” Google revolutionized its search proficiency. While keywords are still important, SEO experts now also use entity-based SEO to further their ranking efforts. Context and relevance are becoming increasingly important in search engine results, and entities can help improve these factors. In this article, we’ll explain what entities are, how to use them, and what the future of SEO might look like. What Is Entity-Based SEO? Entity-based SEO uses context, not just keywords, to help users find …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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