How to Create an E-Commerce Business Plan

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If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. A lot of people make this process out to be more complicated than it needs to be. When you do it right, creating a business plan doesn’t have to be so difficult. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. What is an E-Commerce Business Plan? Have you ever thought about something you wanted to accomplish in your business? You’d likely jot down a few lines discussing strategies, costs, and methods behind the steps you would take to achieve those goals. If you’ve ever done that, you’ve created a basic business plan, and there isn’t too much more to it than that. An e-commerce business plan is a strategy for how your business will work, how you’ll fund it, who your audience will be, and how you plan to succeed. Understanding how to create a business plan is key. It requires research, understanding your audience , budgeting, and more. The overall key to writing a business plan is to create something comprehensive enough, so you never have to wonder what step is coming next. As you navigate the sometimes challenging process of starting an e-commerce business, don’t leave anything to chance. When you’re struggling or having a hard time envisioning the next step, you don’t have to worry because your business plan thoroughly outlines everything you’re going to do, when you’ll do it, and how much it’ll cost. Another aspect of business plan writing is looking for investors or partners. You need to pitch your e-commerce business in a way that is easy to understand. Investors aren’t going to jump aboard something that lacks vision or appears unorganized. Having a thorough business plan that gets straight to the point will show investors that you know what you’re doing and you have a concrete strategy for success. How is an E-Commerce Business Plan Different From Other Kinds? The way e-commerce businesses reach their customers is much different. At a brick and mortar store, for example, foot or vehicle traffic will contribute to a lot of free advertising for the business. E-commerce stores , on the other hand, can very easily get buried in the SERPs, never to be seen by anyone if you don’t know how …

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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How to Reduce E-Commerce Overhead

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We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up. As a business owner, you should always be looking for ways to cut costs. Where do you start? Which costs can you forgo, and which do you need? How can you ensure you’re not stunting your business’ growth? That is what this article will cover. Let’s look at the most effective ways to reduce your online store costs. What Are E-Commerce Overhead Costs? Overhead is an accounting term that refers to most business-related expenses. Investopedia explains, Overhead refers to the ongoing business expenses not directly …

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How to Start a Business

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting your own business is the dream, right? It’s also easier than ever, thanks to the golden age of entrepreneurship we currently live in. Almost anybody can start up a business – all you need is a great idea, the right systems, and the drive to see it through. No college degree, huge bank balance, or business experience is needed. Moreover, everything you need to do has been done a million times before. So, even if you’re starting from scratch, you won’t have to waste a single moment wondering what to do next or try to reinvent the wheel. Since you’re already searching for ways to learn about how to start a business, odds are you already have the drive. What you need is how to start building your …

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The Ultimate Guide to Social Media for E-Commerce

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Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels . Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media …

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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

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So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics. What is a landing page? Before you create a landing page, you need to understand exactly what it is. A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience …

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How to Become a Shopify Partner

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As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue. In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time. When you join the Shopify platform, you have immediate access to functionality that allows you to: build a website create a domain multiple payment options order receiving and processing In short, Shopify equips sellers with the tools they need to get their store off the ground. Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase …

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What is IaaS? How Does it Affect Your e-Commerce Site?

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Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store? Along with PaaS and SaaS , these acronyms describe the different ways businesses can use cloud technology, and choosing the right one for your e-commerce store can make a big difference. What IaaS Means for Your Website If you’re creating a website today, there’s a good chance it’s going to be hosted in the cloud. Very few companies maintain their own servers; instead, they rely on third-party companies to take care of many elements of their online presence. The distinction between IaaS (Infrastructure as a Service), PaaS (Platform as …

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How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. Here’s what you need to choose the right ecommerce agency. Know Your Goals and Desired Outcomes With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Here are a few simple goals you can use as a starting point with your agency. Increase …

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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

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E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Introducing E-Commerce Unlocked Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for …

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Best Free Website Builders

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part? There are many free website builder options. Website builders make it possible to create a responsive site optimized for SEO without having to invest a ton of money or time, which is perfect for small businesses. But you have to learn what features to look for first. In this guide, I’ll walk you through the best free website builders on the market today, as well as which one can build the best site in your niche—whether you’re selling painted rocks, are a freelance writer, or want to bootstrap a …

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