How to Create a Services Marketplace

{ object.primary_image.title }}

“Got skills? Sell ’em.” This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. Food delivery service marketplaces are expected to reach $154.34 billion in 2023 . The success of current platforms is one of the main reasons entrepreneurs are looking to get into the business. In this post, I’m breaking down everything you need to know about service marketplaces and how to launch one people will use. What Is a Service Marketplace? A service marketplace is a website or app for buying and selling services. Freelancers, private individuals, or companies in various industries can advertise their services and get hired by people who need their help. The most successful service marketplaces cater to a specific market and redefine how we manage our lives. For example, Upwork and Fiverr have changed how companies find freelancers for gigs. These online marketplaces have also made remote work more accessible to millions of people around the world. Meanwhile, Uber and Airbnb have disrupted how we travel, created more jobs within the gig community, and given homeowners a way to make extra cash on the side. Why Should You Create a Service Marketplace? The service industry is lucrative. In the U.S. alone, the consumer service economy is worth a whopping $9.7 trillion . If getting a slice of that pie isn’t enough to tempt you, here are some of the top benefits for creating a service marketplace. You don’t need to be a professional: While understanding the industry you’re helping is a must, you don’t need to do the work. As an owner of a services marketplace, you only need to focus on attracting sellers and buyers. For example, you can start a website for personal trainers without having the skill. It’s easy to build: These days, there are various marketplace software providers to make the process of launching your site quick and simple. Some of the top providers are Sharetribe , Shopify with Multi-Vendor Marketplace Extension , and Arcad i er . It may be more profitable than an e-commerce marketplace: Unlike Amazon, when you provide services rather than goods, you don’t need to figure out things like shipping …

Read Full Article on Neil Patel

How to Sell Products on Facebook Marketplace

{ object.primary_image.title }}

You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use. It comes with a built-in audience of 800 million monthly users . You don’t need a website to sell. And you can create listings on the go with the Facebook app. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products . 30% of consumers would purchase via Facebook . 1 in 4 business owners sells through Facebook. You’re leaving money on the table and missing out on a competitive edge. In this post, we are going to dig deep …

More

21 Digital Marketing Tools You Need When Starting a Business

{ object.primary_image.title }}

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge . If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business . You may be familiar with a marketing tool or two in here; others might be new to you. From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Are you ready to grow your business with digital marketing? Then let’s begin. 1. MailChimp Get this: email marketing is used by …

More

The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

{ object.primary_image.title }}

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

More

5 SEO Tips For Bonanza E-Commerce Sellers

{ object.primary_image.title }}

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

More

25 Home Business Ideas You Can Start Right Now

{ object.primary_image.title }}

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. Read on for some inspiration for possible home business ideas. 25 Home Business Ideas Here are some of the best home business ideas you can start to earn a bit of extra money on the side or turn into a full-time gig. Check them out, see if any of them fit your skills and needs, and get starting on your journey. 1. Teach Online Courses Got a …

More

How to Do Niche Marketing For Tiny Audiences

{ object.primary_image.title }}

Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. The main difference between niche marketing and other types of marketing is it uses hyper-personalized messaging and is picky about platforms. To truly understand what niche marketing is, we must first understand what a niche market is. Simply put, a niche market is a small, defined segment of a larger market. What makes a niche market more defined than a broad market is the niche has its own needs, preferences, and identity. …

More

8 Advanced Amazon Ad Tips to Improve Your Sales

{ object.primary_image.title }}

Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

More

The 5 Best Amazon Marketing Companies of 2020

{ object.primary_image.title }}

Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? You’ll find the answer to that question and more in this guide. The 5 Top Amazon Marketing Companies in The …

More

6 Alternatives to Amazon For E-commerce

{ object.primary_image.title }}

With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items . There are many good reasons to broaden your e-commerce horizons. First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers. Below are some viable alternatives to Amazon. We’ll look at their advantages, …

More

How to Find and Grow Your Amazon Sales Rank

{ object.primary_image.title }}

Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=17985, ajax_url='/api/hit/ajax/', hits='3')