How to Create 10x Content — Best of Whiteboard Friday

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Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want to be as good as the top 10 people in the search results for this particular keyword term or phrase." We have to say, "How can I create something 10 times better than what any of these folks are currently doing?" That's how we stand out. What is 10x content? 10x content is content that is 10 times better than the highest ranking result for a given keyword(s). Here are 119 Examples of 10x Content. Criteria for 10x content: It has to have great UI and UX on any device. That content is generally a combination of high quality, trustworthy, it's useful, interesting, and remarkable. It doesn't have to be all of those but some combination of them. It's got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent. It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x. It has to solve a problem or answer a question by providing comprehensive, accurate, exceptional information or resources. It's got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. If you hit all of these things, you probably have yourself a piece of 10x content. It's just very hard to do. That's what we're talking about today. What's a process by which we can get to checking …

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

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Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

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Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira . Now, throughout my time, I've launched a number of creative content and digital PR campaigns, …

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020 . There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a …

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Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

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Posted by rjonesx. We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking about content expansion . It's a term you probably haven't heard before because I just made it up. So hopefully, it will be useful in the future for you. But I think you'll get the gist of exactly what …

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Title Tags SEO: When to Include Your Brand and/or Boilerplate

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Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones . SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't imagine. When choosing which part of a title to shorten, brand names and boilerplate …

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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Risk-Averse Link Building - Best of Whiteboard Friday

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Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, …

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Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

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Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not. Many folks use tools, like SEMrush and …

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SEO Is Not an On/Off Switch — Whiteboard Friday

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Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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