How to craft a winning SEO proposal and avoid getting a silent ‘No’

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Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She does this daily for almost two weeks and, with each day, her confidence drops. There is no answer from the potential customer. It’s awkward to follow-up. What could she ask? Why don’t they indicate if want to pursue the SEO campaign or not? What is with this “Silent No”? Understanding what makes customers indecisive If you’ve pitched a few clients already, you’ve probably experienced a similar situation. It feels like a win, but then communication gets postponed. It’s not clear if you should follow-up or not. And even if you were to follow-up, what would you ask? They haven’t raised any particular concerns or downright rejected the proposal. There has to be something that brought them to your agency in the first place. They’ve invested the time for the meetings and maybe even shared their analytics account. So there’s a hint of trust building up so far. What if the dilemma stems from them forming trust based on “gut feeling” in the meetings, but lacking enough knowledge to judge whether the projected results will, in the end, be achieved. They want to make sure they make the best rational decision – but they can’t. Explaining the reasoning behind each data point and action, and arguing from first principles, should leave less room for doubt and more for critical thinking. Let’s look through the steps that can go into an SEO proposal and how to bring clarity and convey trust using granular data along the way. What goes into an SEO …

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How to craft a winning SEO proposal and avoid getting a silent ‘No’

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Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

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How to Choose The Right Adwords Agency

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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

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Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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How to Choose The Right Amazon Marketing Agency

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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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The 5 Best PPC Companies of 2020

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Paid advertising offers a 200% ROI . So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. Plus… none of those things are easy to stay on top of, either. To make matters worse, choosing the best PPC company for your business presents a new set of challenges. So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. Let’s get started! The 5 top PPC companies in the world PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment …

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