How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. Here’s what you need to choose the right ecommerce agency. Know Your Goals and Desired Outcomes With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Here are a few simple goals you can use as a starting point with your agency. Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention These goals should be oriented around specific outcomes, regardless of the goals you choose. Examples of outcomes include: Increasing return on ad spend by 13 percent Boosting website traffic by 26 percent Increasing year-over-year sales by 30 percent 2x product upsells Add 125K more subscribers in 18 months Each of these examples should be focused on producing a specific result or outcome for your business. If you provide your agency with specific goals, they should be able to provide you with a plan to achieve those goals. 4 Characteristics That Make a Great Ecommerce Agency While choosing the right ecommerce agency isn’t rocket science, it does require the right information and a bit of discipline. If you know what you’re looking for, it’s easier to screen for it. 1. Experience and knowledge of your business Your industry has its own ethnographics — its own culture, unique jargon, and problems. Your agency should have the industry experience you need to work with your customers, your business, and the industry successfully. If your product lines are broad or you have a lot of products that you offer, you may be able to work with agencies with a broad or generalized skill set. If you’re a specialist or your industry is highly technical, it’s really important …

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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Ecommerce Consulting

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In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. Not sure how to achieve these results on your own? An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business The pandemic hasn’t been good for everyone. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Small, local businesses that neglected ecommerce suffered the most. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize. Brooks Brothers, GNC, …

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How to Choose The Right Adwords Agency

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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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How to Choose The Right Reputation Management Agency

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Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1 , you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time. Most businesses need help, though. Reputation management has changed; the industry has grown into a large and sophisticated service. It’s too much for the average company to handle. Poor habits like bad review blackmail and hate trolling and the large volume of reviews make it difficult for businesses to keep up. With the right reputation management agency, you can build a strong reputation and a stable review portfolio. Know Your Goals and Desired Outcomes Review management requires a consistent amount of work. Many people think that it’s simply about requesting lots of online reviews from customers. There’s …

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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How to Choose The Right Local SEO Agency

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Statista says 52 percent of global internet traffic is mobile . A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth. If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business. Know Your Goals and Desired Outcomes for Local SEO According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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How to Choose The Right Digital Strategy Agency

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According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare. That’s no longer the case. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. If you can’t keep up, does that mean you’ll be left behind? Not if you have the right digital strategy agency. With the right agency, you’ll be able to adapt to rapidly changing circumstances and events. Here are some steps you can take to find and vet the right agency. Know your goals and desired outcomes Identifying your digital strategy is the key to long-term growth. Your digital strategy is about setting goals and objectives. It’s a …

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The 10 Best Adwords Companies of 2020

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Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s probably best to outsource your AdWords management. That’s another problem for advertisers? How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company? Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. 1. NP Digital – Best for Driving Revenue Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus …

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