B2B Content Marketers Getting More Successful in Building Credibility

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Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing Institute (CMI) along with MarketingProfs and ON24 shows that more marketers report this year having achieved… Read More » The post B2B Content Marketers Getting More Successful in Building Credibility appeared first on Marketing Charts .

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Get to Know Interactive Email

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[Sponsored by Epsilon] It’s more important than ever to reach your customers with timely, relevant content – especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make their messages personal, engaging and fun. The result: increases in customer engagement up to 40%.… Read More » The post Get to Know Interactive Email appeared first on Marketing Charts .

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How Netflix is helping brands harness the power of interactive content

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30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. More than simply allowing their viewers to choose whether their hero takes a dark path or not, the film also offered them a choice between a pack of Sugar Puff cereal and Kellogg’s Frosties. Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. Interactive content experiences are not just for …

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Organic Facebook Content for Local Businesses: Building a Loyal Following

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Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is the founder of Allie Bloyd Media, a company that specializes […] The post Organic Facebook Content for Local Businesses: Building a Loyal Following appeared first on Social Media Examiner | Social Media Marketing .

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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The 8 Best Content Marketing Companies of 2020

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Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

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The most effective marketers use immersive content

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30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Ceros recently polled a thousand marketing, PR, and design professionals to better understand how …

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Content Plays Various Roles in Brands’ Customer Engagement Strategies

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A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies. Of the almost 200 marketing leaders from B2B, B2C and hybrid organizations surveyed,… Read More » The post Content Plays Various Roles in Brands’ Customer Engagement Strategies appeared first on Marketing Charts .

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How to Get More Organic LinkedIn Exposure for Your Content

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Want to get your content in front of more people on LinkedIn without using ads? Looking for tips to increase the chances LinkedIn will show your organic content in the feed? In this article, you’ll learn how to improve exposure for organic content on LinkedIn. #1: Build Your LinkedIn Network Around Your Topical Expertise The […] The post How to Get More Organic LinkedIn Exposure for Your Content appeared first on Social Media Examiner | Social Media Marketing .

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