How to Build Facebook Custom Audiences for Special Ad Category Groups

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Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner .

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How to Create 4 Facebook Custom Audiences That Convert

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Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase. To learn how to […] The post How to Create 4 Facebook Custom Audiences That Convert appeared first on Social Media Examiner | Social Media Marketing .

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Advanced Facebook Audience Targeting for eCommerce Businesses

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Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads […] The post Advanced Facebook Audience Targeting for eCommerce Businesses appeared first on Social Media Examiner | Social Media Marketing .

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Organic Facebook Content for Local Businesses: Building a Loyal Following

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Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is the founder of Allie Bloyd Media, a company that specializes […] The post Organic Facebook Content for Local Businesses: Building a Loyal Following appeared first on Social Media Examiner | Social Media Marketing .

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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How to Use LinkedIn Ads to Reach Your Target Audience

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Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B […] The post How to Use LinkedIn Ads to Reach Your Target Audience appeared first on Social Media Marketing | Social Media Examiner .

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How to Improve Your Facebook Ads With Customer Research

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Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner .

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

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Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. To learn how to improve your Instagram ads funnel, read the article below for […] The post How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips appeared first on Social Media Examiner | Social Media Marketing .

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