How TikTok could turn Walmart into an advertising powerhouse

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By teaming up with Microsoft to acquire TikTok’s U.S. operations, the e-commerce giant could take on Google, Facebook, and Amazon’s huge ad businesses. Walmart is interested in going in with Microsoft to buy the U.S. operations of popular social video app TikTok, and the retailer’s motivation for buying in likely has a lot to do with digital ad dollars. Read Full Story

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Microsoft is still in active talks to buy TikTok amid Trump threats

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Microsoft may buy the TikTok service in the U.S., Canada, Australia, and New Zealand only. ByteDance would continue to own and operate TikTok in other markets. Last Friday it emerged that Microsoft was in talks to buy TikTok , the most popular social media app in years. Unfortunately for Microsoft (and TikTok) the app is also a political hot potato. Case in point: Also last Friday President Trump announced that he was considering banning the app due to never-ending national security concerns. Read Full Story

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Microsoft reportedly in talks to buy TikTok in U.S.

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Move comes as President Trump plans to demand Chinese parent Co. ByteDance divest the social video app’s American operations. President Trump said on Friday that he was considering taking steps that would effectively ban TikTok from the United States, and Bloomberg reported that the president was planning to order the app’s parent company, ByteDance, to sell its U.S. operations. Read Full Story

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Microsoft looks to buy TikTok

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Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

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Why buying TikTok is a smart move for Microsoft

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As long as the tech giant can appease the Trump administration, acquiring TikTok would give Microsoft a shiny new app and greater connection with younger users. The news late last week that Microsoft has been in negotiations to acquire the short-form video app TikTok was a bit surprising. Hearing business-focused Microsoft mentioned in the same sentence with the dancing and lip-syncing wonder that is TikTok didn’t sound quite right—at first. But upon further reflection, a Microsoft-TikTok tie-up begins to make more sense. In fact, a deal—if both companies are able to appease the Trump administration—could be good news for Microsoft. Read Full Story

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

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30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices. Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content. Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising. Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to …

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