How the Tesla of chicken hit a ludicrous growth mode thanks to ghost kitchens

Plant-based Nuggs embraced cloud kitchens as a way to just get product into people’s hands. Now it’s a vital testing lab and marketing tool. Ben Pasternak had a problem. The founder and CEO of alt-meat startup Nuggs had seen plenty of initial buzz and success for his plant-based chicken nuggets, signing on investors that include AgFunder, McCain Foods, Reddit co-founder Alexis Ohanian, and former Whole Foods CEO Walter Robb since its founding in 2019. But as of mid-2020, the company wasn’t yet in retail stores or sold in any fast-food outlets. Read Full Story
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