How the telephone became the first great remote-learning technology

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Long before Zoom’s moment during the COVID-19 pandemic, kids stuck at home needed to keep their education going. And they did—thanks to the “teach-a-phone.” As a pandemic rages, schools across the U.S. have shut down, and students are struggling to continue their education at home. In Long Beach, California, a group of high schoolers is among the first to cleverly commandeer a popular piece of technology to regain communication with their teachers. Read Full Story

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Give your kids a free MIT education, with this new STEM-focused site

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The legendary technology school launches a new website aimed at teaching K-12 students about AI. Not every child will grow up to attend MIT, but that doesn’t mean they can’t get a jump start on its curriculum. In response to the COVID-19 pandemic, which has forced millions of students to learn from home, MIT Media Lab associate professor Cynthia Breazeal has released a website for K-12 students to learn about one of the most important topics in STEM: artificial intelligence. Read Full Story

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This pandemic isn’t the first time women have left the workforce in droves

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As long as women have been working outside the home, they’ve held a precarious place in the labor force. Over the last year, countless headlines have framed the economic fallout from the pandemic as the first female recession. While overall job losses between men and women now seem relatively comparable , the pandemic has uniquely affected many working women, and especially working mothers. Read Full Story

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How Humanscale pivoted from in-office to the WFH furniture market

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30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks They successfully grew this new category by 300 percent and expanded their retail direct-to-consumer business in the process Humanscale’s One World Task Chair For a company like Humanscale , …

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The first long-distance drone deliveries in the U.S. are bringing PPE to healthcare workers

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Contactless delivery, from the sky. If a hospital in Huntersville, North Carolina needs to quickly replenish its supply of surgical masks and gowns as the COVID-19 pandemic continues, it will now be able to summon a drone to make a delivery. Novant Health, the nonprofit that runs the hospital and hundreds of other facilities in the Southeast, just became the first hospital system to be granted a drone operator permit from the FAA. The system will begin the first long-range, ongoing drone deliveries in the U.S., using technology from Zipline, a startup that first launched its services in Africa . Read Full Story

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How to leverage AR in your digital marketing strategy

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30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Augmented reality (AR) is no more a concept limited to sci-fi movies. If you are familiar with the digital retail digital marketing of 2020 , you must have known that it has made its way to marketing long before. Marketing experts are showing interested in adopting this amazing technology in their digital marketing strategy. They have some compelling reasons for this. Do you know, 72% of online shoppers buy products they had not planned because of AR? Or that 61% of them prefer retailers that use AR? In 2020, 32% of users had already …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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