Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner .

Thinking of going live on Instagram? Wondering how to attract more viewers or what tech to use? In this article, you’ll discover four tips to plan, promote, and broadcast your next Instagram live. Why Use Instagram Live? One of the fastest ways to build rapport with your Instagram followers is through live video. Live experiences […] The post Instagram Live for Business: 4 Tips to Improve Your Experience appeared first on Social Media Marketing | Social Media Examiner .

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. You’ll be able to access advice and strategic planning at the highest level. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business Consider a social media marketing consultant your business’s Yoda. They’re the wise teacher and guide that can help you 10x your business through social media. Here’s what they’ll do: 1. Develop a High-Performing Social Media Strategy …

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast. Vanessa is a community development […] The post Instagram Strategy: Growing Your Followers and Business appeared first on Social Media Marketing | Social Media Examiner .

Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.

Learn about the best types of content you can use to get the most traction out of each social media network and grow your audiences.

​Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.

Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […] The post How to Grow Your Email Subscribers With a Facebook Messenger Giveaway appeared first on Social Media Examiner | Social Media Marketing .

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […] The post How to Use Instagram Stories for Market Research: 5 Ideas for Marketers appeared first on Social Media Marketing | Social Media Examiner .