Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

The #4 company on our Franchise 500 list wants to be one of the fastest-growing brands in the U.S.

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […] The post How to Grow Your Email List With a High-Converting Free Offer appeared first on Social Media Examiner | Social Media Marketing .

The world's fastest-growing social network is a huge opportunity for marketers.

Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. […] The post Growing on YouTube: How to Develop a Loyal Following appeared first on Social Media Examiner | Social Media Marketing .

Thinking of going live on Instagram? Wondering how to attract more viewers or what tech to use? In this article, you’ll discover four tips to plan, promote, and broadcast your next Instagram live. Why Use Instagram Live? One of the fastest ways to build rapport with your Instagram followers is through live video. Live experiences […] The post Instagram Live for Business: 4 Tips to Improve Your Experience appeared first on Social Media Marketing | Social Media Examiner .

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner .

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one. So, here are some mighty useful tips for you: …

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. You’ll be able to access advice and strategic planning at the highest level. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business Consider a social media marketing consultant your business’s Yoda. They’re the wise teacher and guide that can help you 10x your business through social media. Here’s what they’ll do: 1. Develop a High-Performing Social Media Strategy …