How the B Corp movement is remaking business

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After a summer where two new B Corps went public, a new book outlines the growth of the responsible capitalism certification movement. There are now more than 3,500 B Corps in the world. These are companies that have been officially certified by nonprofit B Lab, for their commitment to not only pledging, but concretely showing, environmentally and socially beneficial business practices, public transparency, and the “legal accountability to balance profit and purpose.” B-Corps-to-be must pass a 200-question assessment that judges performance across five impact areas: governance, the environment, workers, customers, and community. Read Full Story

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When it comes to diversity in tech, history doesn’t have to repeat itself

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The #MeToo movement barely moved the needle for women in tech. Here’s what executives should be thinking about if they truly want to respond to Black Lives Matter. We’re witnessing history as the Black Lives Matter movement is sweeping through the U.S. and around the world and people rise to fight racism. This also means that there’s now not a single day that passes without some tech company CEO or VC embracing the Black Lives Matter movement publicly. They go on TV to talk about the need for more diversity on boards and leadership teams, announce on Twitter new recruiting practices to increase pipeline diversity, launch investment funds focused exclusively on Black entrepreneurs, and promise on Instagram that they’re going to educate themselves. Read Full Story

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This ‘pro-vax’ campaign encourages vaccine-supporting Americans to do more to fight anti-vaxxers

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In a moment when we’re about to need everyone to get vaccinated, the campaign asks the vast majority of vaccine-supporting Americans to get more vocal. The vast majority of Americans think that vaccines are a good idea—but the small (but growing) anti-vax movement is far more vocal. A new advocacy campaign is designed to mobilize the majority to speak out to help fight misinformation, at a time when the end of the current pandemic will hinge in part on the public’s willingness to be vaccinated. Read Full Story

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7 labor leaders on how COVID-19 has given the labor movement new urgency

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Here’s how leaders representing teachers, flight attendants, farm workers, and more are fighting to expand worker protections during the pandemic and beyond. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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Best Marketing Automation Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes. Especially complex technical challenges that most consumers and employees will never see or fully understand. But thankfully more and more automation tools are popping up to make your life a bit easier. However, that means choosing the best marketing automation software for your business and team is harder than its ever been. From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly …

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