ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry

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Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be said for racial or ethnic groups.… Read More » The post ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry appeared first on Marketing Charts .

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The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

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30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. The digital skills gap has widened with the increased rate of digital transformations. Businesses are scrambling to find talent that has experience across ad tech, martech and data.. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. The cost of complexity is high when companies purchase technologies they don’t use, …

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Advertising’s most prominent Black executive says empty gestures aren’t going to cut it

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Steve Stoute, founder and CEO of Translation, doesn’t mince words on the tough steps that his industry needs to take to make the right kind of progress. This week Translation founder and CEO Steve Stoute wrote an open letter to Bob Liodice, CEO of the Association of National Advertisers, calling on the advertising industry’s leading trade organization to set real, measurable goals and actions for its members around diversity, inclusion, and its overall treatment of Black people. Read Full Story

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Six experts on how we’ll live, work, and play in cities after COVID-19

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Architects and urban planners from Gensler, Harvard, and Bloomberg Associates explain the changes coming to our shared spaces. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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