How Technology Affects Communication

{ object.primary_image.title }}

For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial. With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication? Technology communication affects us continuously. As we make technological advances, new trends in communications emerge and often become the norm. Machine learning and artificial intelligence will have a significant impact on how we communicate. Chatbots currently field over 25,000 conversations per month. Furthermore, 75% of all companies now use automation tools. Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Another recent trend is the growth and widespread adoption of video conferencing technology. Approximately six in ten Americans use video chat platforms for social or work purposes. 38% of the six in ten had never previously used video conferencing. Is Technology Good for Communication? There are pros and cons to the ways we use technology to communicate with customers. On the one hand, technology affects communication by making it easier, quicker, and more efficient. It allows you to track conversations and therefore provide better customer service . Tech also makes it easier to gather customer insights and improve the entire customer experience. However, some fear technology affects communication by hindering our ability to build relationships with clients and will lead to brands becoming faceless entities. The truth is that as long as you’re aware of such pitfalls, you’re less likely to fall victim to them. There are many more ways to use technology communication to build customer relationships than you may have realized. How to Use Technology to Affect Communication Positively Let’s take a look at six of the best ways you can implement technology to not only streamline communications but also make interactions more meaningful: 1. Monitor Brand Mentions on Social Media You can use social media analytics to gather customer feedback, manage your online reputation, provide excellent customer service, and gain customer insights. Though …

Read Full Article on Neil Patel

Best Live Chat Software

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time. Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat. With that said, there are dozens of different live chat solutions available …

More

How To Build A Chatbot For E-commerce

{ object.primary_image.title }}

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

More

The 5 Benefits of E-Commerce Automation

{ object.primary_image.title }}

Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level. That’s where e-commerce automation comes in. What if things just happened, without all the legwork each time? E-commerce automation is the magic sauce to free you from the mundane. What is E-Commerce Automation? We’ve talked about automated e-commerce emails before, so you may be familiar with that option, but when it comes to e-commerce automation, the sky’s the limit. E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your …

More

Best Marketing Automation Software

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes. Especially complex technical challenges that most consumers and employees will never see or fully understand. But thankfully more and more automation tools are popping up to make your life a bit easier. However, that means choosing the best marketing automation software for your business and team is harder than its ever been. From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly …

More

The Best Help Desk Software (In-Depth Review)

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. You don’t want that and I don’t want that for you, either. However, choosing the best help desk software for your team isn’t an easy task. There are hundreds, if not thousands, of options to choose from. So to help make your life a bit easier, I looked at dozens of the top options on the market and narrowed it down to my top six recommendations. From small customer support teams to IT services and mobile field support, this guide …

More

How to Write Emails That Actually Drive Results

{ object.primary_image.title }}

Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the most effective channels of marketing , …

More

Practical tips to transition your ecommerce business in the second half of 2020

{ object.primary_image.title }}

30-second summary: The idea of flexible pricing is to ensure sales, and it’s easier to make sales by selling products at the lowest price. However, your goal should be to find a price at which consumer purchasing friction is low, and the profit margin is fair enough. Leveraging perpetual inventory management software for inventory accounting is ideal for ecommerce sites. It will keep you up to speed about the sale and purchases of goods and items. Be it a loyal customer or a new customer, ecommerce stores need to ensure that every customer passes through the same authentication steps with no exceptions. Employing AI and Machine Learning algorithms could help in this case. If you haven’t got a chatbot for your business, then this is the time to get one. You can get a chatbot builder or take the help of an agency to construct a bespoke chatbot to drive …

More

How to Use Email Images to Boost CTR

{ object.primary_image.title }}

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122% . For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage images in email the right way. Email Images: Yes or No? You can use email images, but should you? I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no: Do my images support my brand? Have I optimized the image size? Am I using the right number of images? Am I properly using image alt tags? Are my emails easily accessible? Chances are you may not even know the answer to all these …

More

How to Grow Your Local Business During Uncertain Times

{ object.primary_image.title }}

No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart about it. In this article, I’ll talk you through how to do that. First, though, here’s a bit of detail on why this is such a challenging time for businesses like yours. The Effects of the COVID-19 Pandemic on Local Businesses You’re probably sick of reading and hearing the word “unprecedented.” I know I am. Unfortunately, it’s just the best word to describe the current climate for local businesses. By the end of March, 32 states had locked down in response to the pandemic. Two in five small businesses across the US had temporarily closed …

More

5 leading providers of enterprise marketing automation solutions

{ object.primary_image.title }}

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. It’s marketing automation week at ClickZ, and as part of our coverage of this game-changing technology, we’ve compiled a list of the top five enterprise-level solutions based on market share. The global marketing automation software market was $2.4 billion in 2019 and is expected to reach over $6.8 billion by 2026. Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=9288, ajax_url='/api/hit/ajax/', hits='3')