How robots explain themselves matters more than you might think

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A robot might be great at its job. But that’s not enough to engender trust. Artificial intelligence is entering our lives in many ways – on our smartphones, in our homes, in our cars. These systems can help people make appointments , drive , and even diagnose illnesses . But as AI systems continue to serve important and collaborative roles in people’s lives, a natural question is: Can I trust them? How do I know they will do what I expect? Read Full Story

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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Live Video Simplified: An Easier System to Success

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Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course […] The post Live Video Simplified: An Easier System to Success appeared first on Social Media Examiner | Social Media Marketing .

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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Black Lives Matter.

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Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path has produced the same brutal results again and again. At Moz, we’re moving to a higher standard. The creation of a more just world requires us to be loudly, unceasingly anti-racist. We must acknowledge that human rights exist beyond politics. We must hear and validate the lived experiences of people of color and amplify their voices. We must show up. We must reinforce, loudly and often, that Black lives matter. …

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5 secrets to get you past the résumé-reading robots

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Before your résumé gets to a recruiter, it’s read by an AI-driven Applicant Tracking System. A human resources exec advises how you can beat the robot. Even as the economy rebounds from the coronavirus pandemic, millions of Americans remain out of work, and weekly new unemployment claims continue to hover around one million. With so many people looking for their next opportunity, it is important that job seekers not only update and refresh their résumés to highlight their key skills and experience, but to format their résumés in such a way that they will get past the automated, robot résumé-readers that are increasingly the first gatekeepers in the recruiting process. Read Full Story

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What Are Meta Tags?

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Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think. That’s because 93% of all online experiences begin with a search engine. This is why so many …

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Matter. How SEOs Can Help... Now - Whiteboard Friday

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Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina. Unfortunately, it's with a somber attitude as many of you are at home right now realizing what's …

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These 7 courses will teach you how to be anti-racist

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These courses were developed by Black women, and will teach you to recognize and work against racism In the midst of the historic Black Lives Matter movement, many white and non-Black Americans are looking for an answer to the question, “What can I do to help?” Beyond showing up for and amplifying the voices of Black Americans at protests and signing petitions, white Americans can do the work of learning about systemic racism—and learning to be actively anti-racist. Read Full Story

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