5 Points About E-Commerce Sites and Search

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Traffic from search tends to produce a strong conversion rate for e-commerce sites. As e-commerce continues to grow, especially during the global pandemic, it’s beneficial to look at what part search is playing in driving consumers to e-commerce sites. Here’s a look at a few data points provided by SEMRush. 1. Search Generates Close to… Read More » The post 5 Points About E-Commerce Sites and Search appeared first on Marketing Charts .

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Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

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Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of traffic in any given month, while paid search brought in between… Read More » The post Here Are Some E-Commerce Traffic Source and Conversion Rate Stats appeared first on Marketing Charts .

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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

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So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics. What is a landing page? Before you create a landing page, you need to understand exactly what it is. A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience …

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How to Run an Omnichannel E-Commerce Marketing Campaign

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Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

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As Their E-Commerce Investments Grow, Retailers Focus on Securing Shoppers’ Data

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With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a… Read More » The post As Their E-Commerce Investments Grow, Retailers Focus on Securing Shoppers’ Data appeared first on Marketing Charts .

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What Should You Look For When Choosing a Shopify Theme

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A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability ease of use scalability security One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. With thousands of paid and free themes available, you can create a unique e-commerce store that offers your customers a positive user experience (UX). That could be why over a million businesses use Shopify to build their e-commerce stores. What Are Shopify Themes? Shopify themes are a template that determines the way your website looks and feels to customers who visit your store. Different themes offer different styles and layouts. Also, each theme …

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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Here’s How Marketers and Agencies Are Handling the Shift to E-Commerce

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While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds (67%)… Read More » The post Here’s How Marketers and Agencies Are Handling the Shift to E-Commerce appeared first on Marketing Charts .

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