How Matty Matheson is not-so-quietly building the indie food-media empire we all need

{ object.primary_image.title }}

A new web series to promote his upcoming book, ‘Matty Matheson Home Style Cookery,’ is just the latest venture from the best-selling author. All the plans were set. Chef Matty Matheson’s follow-up to his 2018 best-seller, Matty Matheson: A Cookbook , this time called Matty Matheson Home Style Cookery, was launching in September, and along with it, Matheson had booked a three-month world promotion tour. Read Full Story

Read Full Article on Fast Company

How to Create an Editorial Style Guide

{ object.primary_image.title }}

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. You’ll learn the steps you need to follow to create your own style guide whether from scratch, with the use of a template, or with help from a freelancer. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. These guidelines will include standards for grammar, spelling, sentence structure, and image use. The goal of a style guide is to ensure your content stays consistent and …

More

How to Become a Successful Vlogger

{ object.primary_image.title }}

If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …

More

How to Leverage Storytelling to Increase Your Conversions

{ object.primary_image.title }}

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

More

How to create serendipitous employee connections while remote

{ object.primary_image.title }}

Even in the best of times, nurturing a dynamic work culture isn’t easy, but it can be even more challenging when all of your team is communicating without face-to-face interactions. In 2017, political analyst Robert Kelly was doing a BBC interview, live from his home office . Suddenly, his young daughter, Marion, opened the door and danced jubilantly toward the camera. Moments later, his infant son wheeled in on a rolling chair and joined the party, the entire scene ended when Kelly’s wife, Jung-a Kim, dashed in to gather both children. Read Full Story

More

The B2B Content Marketing Report

{ object.primary_image.title }}

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered. Our summary findings are as follows: 1. 72% of B2B companies have a blog. Put another way, 28% of B2B companies don’t have a blog. 2. Only 8% of B2B companies solely use their blogs for sharing company-focused, PR-style content. 3. B2B blogs that create education content receive 52% more organic traffic than those that mainly publish content about their company. 4. Only 29% of B2B companies allow comments on their blog posts. 5. 65% of B2B companies use stock …

More

10 Small Business Examples of the Best Instagram Bios

{ object.primary_image.title }}

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users . If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales . To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you can use for your own company. 1. Ellevest Ellevest is …

More

How to identify your team’s remote work style

{ object.primary_image.title }}

Determining how your employees work best can take your productivity to the next level. From an abundance of communication to uninterrupted blocks of alone time, we all have certain ways we like to get things done. When everyone is in the office, it can be easy to identify an employee’s style by observing their behavior. With remote working arrangements, however, it can be harder to discern. When you’re a leader, it’s important to identify and understand your team members’ styles, says Ed McQuiston, executive vice president at the content services provider Hyland. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6298, ajax_url='/api/hit/ajax/', hits='5')