How Lena Waithe is trailblazing for the next generation through her storytelling

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The writer-producer joined the Fast Company Innovation Festival to talk about her influences—and the influence she hopes to have. The career trajectory of award-winning writer and producer Lena Waithe is a uniquely Hollywood story. Kid from Chicago moves to Los Angeles, and then goes from production assistant gigs to writers rooms to winning an Emmy to producing and showrunning multiple TV series, and having major production studio deals. Read Full Story

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Phoebe Robinson Talks about ‘Doing the Most,’ and More

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‘Dope Queen’ Phoebe Robinson is using her growing platform to explore all sorts of hang-ups: her guests’, her industry’s, and even her own. The comedy business, like so many others, has a diversity problem. Phoebe Robinson believes that the only way to fix it is to start at the beginning. The podcaster, author, and TV host , who got her start in stand-up before joining fellow comedian Jessica Williams to create the 2014 podcast 2 Dope Queens , is working to develop a fresh wave of talent via her new production company, Tiny Reparations, and a book imprint of the same name under Penguin Random House. Finding diverse writers and producers “is not going to work if you’re only looking for white guys named Scott!” she says. “No offense to all the Scotts out there.” Robinson recently debuted an advice podcast, Black Frasier (after the TV psychiatrist), and her new …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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Chef and cookbook author Alison Roman shares her essential kitchen gadgets

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Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appeti t , have inspired a frenzy of social media posts with hashtags including #thecookies, #thestew, and #the pasta. As the coronavirus quarantine turns us all into home cooks, the prom queen of instagram shared her favorite kitchen utensils, whether you’re cooking up recipes from her bestselling books, Dining In and Nothing Fancy, or creating something entirely your own. Read Full Story

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Creative Diversification — More Hooks and Less Risk for Link Building

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Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your "journalist pool" and gives you a ton more people to outreach to with a potential interest in your piece. What is creative diversification? Creative diversification is how you …

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This Is How US Consumers Are Responding to Influencers’ Product Posts

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A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has risen by 10 percentage points since 2019, from 21% to 31%. Product… Read More » The post This Is How US Consumers Are Responding to Influencers’ Product Posts appeared first on Marketing Charts .

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How filmmaker Matthew Cherry’s ‘Hair Love’ changed the conversation around natural hairstyles

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His Oscar-winning animated short, which showcases a girl’s relationship with her curls and her father, will soon be an animated series. Former NFL player Matthew Cherry had been working in Hollywood for nearly a decade as a writer and editor when he was inspired, by viral videos of dads doing their children’s hair, to make a short film about a girl’s relationship with both her curls and her father. As a child, he rarely saw people who looked like him in the cartoons he watched. Even today, he says, “seeing Black fathers being affectionate toward their kids is an anomaly.” The result is Hair Love , a seven-­minute-long film that won 2020’s Oscar for best animated short. After launching a Kickstarter campaign with an initial goal of $75,000, he raised nearly four times that, allowing him to finance a Hair Love children’s book, which became a best seller. The release …

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MacKenzie Bezos unveils her first public philanthropic effort—with a famous partner

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MacKenzie Bezos and Melinda Gates are teaming up for a philanthropic effort to help women gain more power and influence by 2030. MacKenzie Bezos is dipping her toe into the public philanthropy world as a divorcée. Her first publicly announced project offers a glimpse into her interests: helping women from all backgrounds gain more power . She is teaming up with a famous peer, Melinda Gates, to launch the Equality Can’t Wait Challenge , which will give $30 million to the organizations with the best plans to expand women’s influence in the United States by 2030. Read Full Story

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How to Find Instagram Influencers

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It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse . There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel . There’s just no denying the power of Instagram in this social media age. As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers . So, how do you go about finding the best Instagram influencers for your marketing campaigns? Why You Need Instagram Influencers To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they …

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