How jobseekers can master SEO for their personal website and LinkedIn

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Having a personal website that is optimized for SEO can also have an impact by boosting the odds that a recruiter can find you through Google searches. Personal branding can be a powerful tool for standing out online, but is it enough to get noticed by recruiters and hiring managers? Many job seekers focus their efforts on polishing and adjusting their resumes to perfectly fit certain job requirements to ensure that their experience and skills can shine through. But this activity is only one side of the picture for getting noticed. Read Full Story

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Best Applicant Tracking Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications. Let’s talk statistics : A corporate job post receives 250 resumes on an average. And even after that, 45% of employers say that they can’t find candidates with the skills they need. With the high influx of CVs, it’s crucial for HR specialists to raise their efficiency levels, which brings us to our next stat – recruiters only take six seconds to evaluate the candidate’s resume. Now, six seconds isn’t necessarily enough for recruiters to make the right decision every time, especially because every business has unique …

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The 2020 SEO Jobs Report

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We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings. Highlights and Key Findings: 1. The mean salary for a US-based SEO professional is $60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year). 3. SEOs that know how to code get paid more than those that don’t. Specifically, SEO job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement. 4. Companies hiring for …

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Technical SEO Consulting

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Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy. For many business owners, it may be beneficial to hire a technical SEO consultant who can handle the nuances for you. 6 Ways a Technical SEO Consultant Can Help Grow Your Business Regardless of which type of service you hire for, your end goal is to grow your business. Hiring a technical SEO consultant is no different, and you should go into the relationship with an expectation of results. A technical SEO consultant will optimize both your website and content so that you are …

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These are the 10 traits recruiters are looking for

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In a recent study, recruiters ranked what they consider to be the most important traits for job applicants. Like it or not, first impressions matter. A study from the résumé-building website Zety found that 83% of hiring managers call that initial gut feeling they get about a person a critical factor when making hiring decisions. What drives a first impression is your traits. Read Full Story

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important. So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics: What is Your LinkedIn Headline? Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline …

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A Simple Guide to the SERPs

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The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail. Why? Because as opposed to paid advertising, where you pay to get eyes on your content, organic clicks = free clicks. However, the SERPs aren’t as straightforward as they once were, and there are several ways they can influence the amount of organic traffic you get. So, let’s take a look at some of the different forms of traffic, how the SERPs affect them, and how you can get your website noticed in SERPs. What Types of SERP Results Are There? When …

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The Strategic Value of Structured Data Implementation on SME Websites

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Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation? How do you identify which structured data is best for your SEO strategy? Strategies for adding …

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Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much do you automate in your job and life? My spouse loves to talk about automation in modern workplaces. He believes that robots will eventually be able to replace us all on the job. And while he may be right… one day , I think for now, they’re often a great complement to what we do as search marketers. We can use automation to create ad copy and meta descriptions (see the new data below on how often Google rewrites these), search testing, and ads research. Automation makes our lives easier so much of the time. However, there’s definitely something to …

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10 Direct Response Marketing Examples

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With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work . One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing? Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The required action can be anything from reading a blog post to downloading a resource or making a purchase. It focuses on making things happen as soon as the prospect digests your marketing material. For it to be effective, your direct response marketing campaign must cleverly package your value proposition , pitch, and call-to-action (CTA) in one place. This strategy results in the prospect moving quickly …

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The 5 Best SEO Companies of 2020

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? Insanity! With all this confusion, I sense you came here pondering: How do I filter vetted SEO companies? How can I find a top SEO company that doesn’t need ads to rank its website organically? You’ll find the answer to those questions here. And that’s not all. You’ll also see the SEO companies that go beyond vanity metrics and deliver real business results. …

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