My startup made difficult layoffs. Here’s how I kept morale up and our culture intact

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The decision to cut staff to survive the first wave of the pandemic was the most difficult of my tenure—but it had to be done. As CEO and cofounder at a tech startup, I was confronted with how the pandemic would affect my own company and the people that make it work. And like so many other businesses, ours was not untouched. T he decision to lay off staff to survive the first wave of the pandemic was the most difficult of my tenure at StreamSets. It came just days after celebrating news of a hard-earned accolade—a prestigious best workplaces award. To win an award that celebrates our business for putting culture first and to closely follow that with a reduction in force was jarring, but in coming to terms with the sudden new reality, I realized that to preserve the trajectory of the business over a multiyear time horizon, …

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4 ways to start building quality business relationships that will advance your career

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Meaningful relationships take time, says this author and career coach. But with preparation, intention, and commitment, you can deepen the quality of your professional network. One Friday, I joined my regular video chat with my mentor, who has at least 20 more years of professional and life experience than I do. We’d been meeting for over two years, and while our conversations were primarily work related, we had gotten to know each other on a personal level too—we often talked about upcoming family trips or recently attended concerts (pre-pandemic). I was in the process of healing from a recent medical and emotional trauma, which I had shared with him weeks prior. This time, his video background was different; instead of his ornate dining room in the background I had become familiar with, it looked like he was in a large closet. I asked him about it. Read Full Story

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What I Found After Experimenting with Google Discover for Two Months

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Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a better understanding of this analysis and point out its gaping limitations. For five days a week, and over the course of two months, I executed all sorts of user …

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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Editor’s Pick: This ‘no poo’ shampoo gave me full, silky hair—and healed my sensitive scalp

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Hairstory’s New Wash is a detergent-free no-foam alternative to shampoo, and it has no sulfates or parabens. I love my dermatologist like a devoted child. She is a medical, not cosmetological, dermatologist, so she really homes in on the health of my skin and what I put on it. So earlier this year, when she recommended that I switch to a “no poo” from a sham poo because there are a couple of ingredients (cocamidopropyl betaine and methylisothiazolinone) in shampoo that irritate my skin, I got to researching. Try as I may, I couldn’t find a single one that didn’t have one or the other. That is, until I found New Wash by Hairstory . Read Full Story

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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