How Hermès conquered the luxury industry

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Hermès eschews trends and embraces old-fashioned craftsmanship—and has seen its revenue climb. Hermès’s largest factory, in the sleepy Paris suburb of Pantin, is a stunning structure with glass walls. Light dapples the workstations where artisans handcraft Birkin and Kelly bags that will sell for upward of $10,000. But Axel Dumas, Hermès’s CEO, has a soft spot for the smaller, humbler workshop around the corner, where customers send in decades-old, weather-beaten Hermès products to be repaired. Read Full Story

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Why we’re entering the golden age of email

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The decades-old technology had stagnated for many years—until the coronavirus pandemic pushed startups to try new things. We all know that email is where your work happens. But given your inbox’s role as the central hub of your professional life, email has largely failed to become a more effective communication tool—until recently. Read Full Story

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Which Social Platforms Do Users Rely on Most to Follow Brands?

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Social media has transformed from a place where people simply caught up with old friends, informed everyone what they were having for dinner and shared photos of their children. Now, among many other uses, social also serves as a significant portal for news and a place where consumers can find out more about brands. A… Read More » The post Which Social Platforms Do Users Rely on Most to Follow Brands? appeared first on Marketing Charts .

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See the unexpectedly sophisticated chairs of ‘Star Trek,’ from Eames to Perriand to Saarinen

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To boldly sit where no one has sat before. Star Trek: The Next Generation is 34 years old this year. It debuted the same year as the Apple Macintosh, long before we had smartphones or tablets. And yet, if you watch an episode today, the USS Enterprise looks as futuristic as ever. That’s thanks largely to the set design, full of rounded rooms that flow seamlessly into the strange and soft furnishings. It’s as if society is so advanced, the technology recedes completely to comfort. Read Full Story

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How to get the most out of Wayfair’s end-of-year clearance sale

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The retailer’s Boxing Day discounts are already available. Here’s where to find up to 70% off on home office furniture, storage, decor, and more. Following 2020, the phrase “out with the old and in with the new” has never felt so necessary. Give your personal space a joy-sparking makeover with Wayfair’s End-of-Year Clearance sale . The mega e-retailer and its sister sites— Joss & Main and AllModern —are giving 2020 a proper send-off with up to 70% off their home furnishings, appliances, and accessories. Read Full Story

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Is your home office chair destroying your body? Herman Miller wants to help

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Herman Miller’s new store brings in ergonomic experts to let you try before you buy. While the pandemic has forced many stores to shut their doors , the 115-year-old design firm Herman Miller is going in the opposite direction. This week, it will open two 1,500-square-foot stores in Los Angeles and New York, where customers can test drive the brand’s well-known desk chairs with ergonomics experts on hand to provide insight. Read Full Story

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Annie’s mac and cheese has always saved mealtime. Now it’s saving the planet

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Here’s how the General Mills subsidiary is going beyond organic and leading the packaged food industry toward regenerative agriculture. Once a pot of water is boiling, it takes less than 10 minutes to turn a box of Annie’s mac and cheese into a bowl of warm, creamy goodness. But that convenience belies a complex ongoing effort on the part of the organic food pioneer’s parent company, General Mills, to enable the product to do vastly more. The 154-year-old consumer packaged goods giant has emerged as a leading champion of regenerative farming practices, which sequester carbon in the soil rather than releasing it into the atmosphere, where it contributes to global warming. Read Full Story

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