How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?

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Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more relevant to them. Per a recent report [download page] from… Read More » The post How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19? appeared first on Marketing Charts .

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How Cheetah Loyalty helped Donatos Pizza reached nearly a million sign ups in under two years

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30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegel, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Siegel was one of the early employees at Siebel CRM Systems in the late 90s. He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018. Donatos, founded in Columbus, Ohio, is a pizza chain with nearly 200 sites across 10 states. They were looking for a partner who could help them launch their new loyalty program and began working with Cheetah Digital in 2018. Onboarding with Cheetah varies depending on the client’s needs. Donatos needed to build a loyalty program from scratch, so the main focus of implementation was in migrating their existing digital communications systems to Cheetah’s platform. Donatos marketing team interacts with …

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Consumers Shown to Say, Stay and Spend More With Loyalty Programs

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More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well as the benefits they are likely to see with membership… Read More » The post Consumers Shown to Say, Stay and Spend More With Loyalty Programs appeared first on Marketing Charts .

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What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

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US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and foremost, consumers wish it didn’t take so long to earn a reward. Close to… Read More » The post What Are Consumers Willing to Do to Earn Loyalty Rewards Faster? appeared first on Marketing Charts .

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Three ways merchants can leverage fintech to reach shoppers

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30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has gone digital, presenting a huge opportunity for retailers to reach customers while they’re banking, actively shopping, or browsing for goods online or offline. Shoppers are becoming more reliant on fintech tools to conduct transactions, connect with businesses, and find the best deals. In this post, we’ll review three digital marketing opportunities for merchants which are tied to fintech solutions: card-linked offers, banking as an ad platform, and digital deal finding. Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business—not just online, but in stores with POS systems like Square and Stripe. Powered by fintech tools like Dosh and Cardlytics, transactional advertising has gone digital. This presents a huge opportunity for retailers to reach customers …

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

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30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in people losing interest in an online shopping site and choosing another for a better offer. Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. She highlights that it is not one of the only ways to retain customers but has seemingly worked well with many online fast fashion brands. LoyaltyLion is a customer loyalty platform that helps companies successfully manage loyalty programs. It offers many features that ensure easily attainable successes. The ecommerce industry has been growing at a rapid rate of 13% each year and is a trillion-dollar industry. This tells us that it takes in the most money and shows the potential for tremendous growth. However, that led …

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4 Points About Consumer Behavior Changes Spurred by COVID

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Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels… Read More » The post 4 Points About Consumer Behavior Changes Spurred by COVID appeared first on Marketing Charts .

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Customer loyalty in the time of COVID-19

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Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. So what value does a loyalty program hold when a customer can no longer transact? And how can a brand ensure its loyal customers are still loyal once restrictions are lifted?

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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COVID-related digital behaviors that won’t going away in 2021

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30-second summary: Market volatility and rapid shifts in consumer behavior will continue in 2021. The longer the COVID pandemic goes on the more ingrained digital behaviors become. Shoppers are buying more online and spending more when they do. Consumers are becoming more comfortable online experiences over with time. Taking in-store experiences and taking them digital is becoming more common. Search and market insights are becoming mission-critical for all marketers To say the last several months have been a roller coaster would be an understatement. This year has been one for the books as we’ve collectively experienced something no generation before us has: the impact of the COVID-19 pandemic on a constantly connected, technology-empowered population. We’ve run the gamut of emotional states and economic impacts. As brands and consumers alike prepare for our most unusual holiday shopping season yet, it’s become clear that we’re in this for the long haul. While …

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