How Facebook became “the most Chinese company In Silicon Valley”

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In this excerpt from Alex Kantrowitz’s new book, “Always Day One,” he describes how Facebook’s Mark Zuckerberg responded to the threat posed by Snapchat. At around the same time Facebook was working out its News Feed issues, an upstart messaging app called Snapchat — led by the brash Stanford graduate Evan Spiegel — built a feature called Stories, which let people share photos and videos with friends that disappeared in a day. Snapchat’s users loved how Stories gave them a carefree way to post (in contrast with Facebook, where your posts would go to everyone and stick around forever) and the app’s usage exploded. Spiegel, who once spurned a $3 billion acquisition offer from Zuckerberg, was now hitting him where it hurt. In the zero-sum game of social media, where time spent on one platform is time not spent on another, Spiegel had the energy, the sharing, and was driving his company toward a hot IPO. Read Full Story

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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How Natural Language Processing (NLP) is helping call centers get smart

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30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. They are used across a wide range of sectors for both inbound and outbound calls. A n auto attendant can rank and prioritize calls based on urgency. This will occur based around a set of rules established by the call center regarding how calls should be routed. Banks often use NLP’s abilities to answer FAQs for their phone calls – customers provide their questions and based on their response are given a set of canned answers. Once customers voice their concerns, NLP software is able to quickly provide a set of solutions. This cuts down time agents would have spent researching answers, and allows for faster and better service. To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. Large numbers of telephone calls …

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TikTok vs. Snapchat: A guide for marketers

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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. If you’re not sure where your brand fits in – or if it even fits in at all …

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Ellen Kullman became CEO during the last recession. Here’s how it’s impacting her leadership now

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DuPont’s first female CEO, who served during the 2008 financial downturn, shares what it takes to stay resilient during unpredictable times. Ellen Kullman, CEO of 3D printing company Carbon, knows her way around a crisis. Kullman spent 27 years at chemical company DuPont, where she started as a marketing manager in 1988. She was named the company’s CEO and chairman in January 2009, just a few months after Lehman Brothers declared bankruptcy. Read Full Story

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The Marketer’s Guide to LinkedIn Stories

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LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today. What Are LinkedIn Stories? If you’ve ever made a story on Instagram , Facebook, or Snapchat, LinkedIn Stories operate in pretty much the same way. You create a short video of up to 20 seconds, and once you upload it, the video is available for people to see for 24 hours, and then it goes away. Users can post as many Stories as they like, making it easy to quickly jump in, record …

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

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No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

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What Facebook users need to know about the company’s end-to-end encryption plans

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It’s definitely complicated, but here’s why Facebook is pursuing it, how it benefits you, why it’s risky, and why it matters. As Facebook seeks to integrate its four mega apps —Instagram, WhatsApp, Messenger, and Facebook itself—one of the key aspects of that effort will ultimately be adding end-to-end encryption for all of them and allowing them to interoperate. Currently, only WhatsApp has end-to-end encryption by default, and Messenger merely offers it as an opt-in option within each conversation you have. “People’s private communications should be secure,” Facebook CEO Mark Zuckerberg wrote in his March 2019 memo outlining his vision. “End-to-end encryption prevents anyone—including us—from seeing what people share on our services.” Read Full Story

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Mobile App Use Jumps During the Pandemic

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Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile has increased both in the US and globally, per the report. Looking… Read More » The post Mobile App Use Jumps During the Pandemic appeared first on Marketing Charts .

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for …

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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