How Does Google Keen Compare to Pinterest?

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Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” As you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to you. It’s quite a departure from the M.O. of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. What is Google Keen? Adams explained how he came up with the idea for Keen when he and his wife realized they were spending hours scrolling through social media without accomplishing anything productive: It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life. To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. We worked in close collaboration with a team at Google called People and AI Research (PAIR) , dedicated to human-centered machine learning systems, to develop this experiment. On the surface, Google Keen looks like a stripped-down version of Pinterest. The major difference is it’s intended not for users to get sucked down the rabbit hole of endless pinning and scrolling, according to the press release, but as a tool for users to curate only the content that speaks to their interests. Instead of using search history from around the web to populate …

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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How Pinterest Story Pins Can Improve Your Marketing

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Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website. This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins. What Are Pinterest Story Pins? Story Pins are the latest feature from Pinterest that allows brands to create …

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How to Create the Best Responsive Search Ads

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There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking. These days, there’s no need to waste your time testing ad copy manually. With responsive search ads, you can use Google’s high-quality algorithms to create excellent ads that change over time to bring you the best results. What Are Responsive Search Ads? Responsive search ads (RSAs) allow you to automatically tailor your headlines and descriptions to determine your directed ads’ most effective pairing. This is a simple and strategic way to upgrade your automated PPC ads …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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25 Social Media Tools That Experts Use to Streamline Their Marketing

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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. Consider this: 60 percent of company mentions on Twitter occur when you aren’t in the office. 64 percent of consumers expect real-time responses from brands they mention on social media. 40 percent of users expect brands to respond within the first hour of reaching out , and 79 percent expect a response within 24 hours. 54 percent of people on social media use it to research products . How can you keep up with your Twitter account when you haven’t even checked …

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

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30-second summary: Pinterest Predicts, the latest trend report from Pinterest, provides a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and posts from 2020. Pinterest is a place where people plan new projects, look for inspiration, and shop for unique, unusual and innovative products. Pinterest has a good track record when it comes to nailing future trends—80% of their predictions for 2020 came true. We highlight some key trends in three categories: Wellbeing, Travel, and Food. You can view the entire report, which organizes 150 trends in 10 categories, on Pinterest’s business website. What do protection crystals, bedroom bathtubs, and charcuterie boards have in common? They’re all up and coming trends, according to Pinterest Predicts , the latest trends report from the visual search engine and creativity platform. Pinterest has over 442 million monthly users. Their user base skews more than 60% female, but …

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LSI Keywords: What Are They and Why Do They Matter in SEO?

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Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how to use LSI keywords the right way. What are LSI keywords? Latent Semantic Indexing (LSI) keywords are terms that are conceptually related to the main keyword you’re targeting in your content. They help provide context to your content, making it easier for readers and search engines to understand what …

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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Finding Keyword Opportunities Without Historical Data

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Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, …

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