This COVID testing station is like a face shield you can stand inside

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A great idea to protect those protecting us. COVID-19 isn’t going anywhere anytime soon. In fact, a new projection shows that the U.S. could lose 100,000 more lives to the disease by October. Testing will remain key to tracking its spread, and protective gear will continue to be essential for healthcare workers on the front lines. But can we do even better at protecting them? Maybe. Read Full Story

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Creative testing: Why is the control so hard to beat?

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30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variations with a similar look and feel to the control. So similar-looking ads may also start with a higher IPM. Creative concepts that are visually very different from the control do not share a creative history. IPMs for these variations tend to start near zero. New, “out of the box” visual concepts may require more impressions for Facebook to quantify their performance. High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA across Facebook and Google, usually only one out of twenty ads can beat the “best performing control” (the top ad). If a piece of creative doesn’t outperform the best video, you lose money running it. Losers are …

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Three A/B testing tactics to improve your conversion rate

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30-second summary: A/B testing for conversions can help ecommerce businesses test hypotheses as fast as possible. It is a safe way to use your budget in the best performing tactics that will lead to success. Mobile optimization can impact your success across all stages of the funnel. From new visitors who want to browse through your products through their phone to returning customers who want to purchase their favorite items as fast as possible. Every page on your website can be an opportunity to up-sell. The bundle offer shouldn’t be compulsory but it should still show up as an appealing option. Instead of leaving customers to wander on the page with the danger of exiting, you can help them stay engaged. It should be easy for them to look at the top-selling products to help them sort out their options. It’s more important than ever to optimize your website to …

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Sign up for this app and you’ll get weekly basic income (or help give one)

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New app Comingle is creating a community-funded basic income for its members. If you want to benefit from direct cash transfers or a universal basic income right now , you have to live in one of the areas where various governments or nonprofits are running pilot programs to test the idea. Not that many people have won that geographic lottery. But now there’s a chance for anyone to volunteer for a guaranteed income program, one that you both can benefit from—and help support. Read Full Story

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This medical test startup may soon have approval for a home test for COVID-19

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Scanwell Health—a winner of Fast Company’s 2020 World Changing Ideas Awards—is helping to enable a switch to telehealth that’s not only doctor consultation, but testing as well. And it couldn’t be coming at a more important moment. If it gets approval from the FDA, a new test will make it possible to test to see if you’ve ever had COVID-19, without leaving your house. Using just a drop of blood from your finger and two drops of solution in the test kit. The results show up in 15 minutes. The test, which looks for antibodies and was widely used by Chinese doctors, isn’t as accurate as molecular tests that use complex lab equipment. But it could play an important role in monitoring and preventing the spread of the disease. Read Full Story

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Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party

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Earlier in the week, we started seeing the visibility of Covid testing information on local business profiles on Google. Google has indicated that if you are an organization that is providing Covid testing at your location, you are now able to submit your testing information to CastLight Covid Testing Locator... The post Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party appeared first on Local University .

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Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may …

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