How data designers helped us make sense of 2020’s chaos

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Designers at media companies, like The New York Times and The Washington Post, helped the public understand COVID-19—and take action to protect themselves and those around them. “Flatten the curve”: It was the battle cry of 2020 . Though the visual was first published in 2007 by the Centers for Disease Control, this year, it was turned into an animation and shared more than five million times on Twitter, distilling an important public health concept into an at-a-glance graphic. It helped persuade people that the pandemic is real and their individual actions matter. Read Full Story

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Public health is in crisis. Design thinking could help

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“Together designers and public health professionals can make a great impact on people’s health.” Martelle Esposito is the founding president and CEO of Mothership, a nonprofit platform for millenial parents seeking health information. She’s also the the senior program manager at the Johns Hopkins Bloomberg School of Public Health’s Research Innovation Laboratory for Enhancing WIC Services (HPRIL). She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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Big Tech says it cares about climate—but do its lobbyists?

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The tech sector continues to make bold pledges about emissions reductions. But when it spends money in Washington, it’s not asking the government to do the same. In 2021, we will have a real shot at enacting policy solutions to the biggest existential challenge of our time: climate change. The nascent Biden administration has designated climate as a top-tier policy priority . A strong bipartisan majority of the American public backs climate policy action now, according to the polls . A powerful community-based movement for environmental justice has brought climate concerns into alignment with the wider struggle for justice and equity. Climate’s moment is here, but where is the clout and influence of the avowedly pro-climate tech sector? Read Full Story

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This app measures your carbon footprint in real-time as you shop (or change your habits)

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Changing your habits isn’t going to solve climate change alone, but it can help. Joro makes the benefits of your changes visible—and suggests new ones. One of the reasons that people are often slow to act on climate change is the enormity of the crisis: It’s hard to know where to begin. It’s a systemic problem, and one person acting alone isn’t going to rebuild the electric grid or the transportation system. But there’s still a lot that individual action can achieve. An app called Joro is designed to make it easier to understand—and manage—your own carbon footprint. Read Full Story

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How Bumble’s clever design helped the app go public

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Lara Mendonça built Bumble’s product design team during the pandemic. Her strategy contributed to a wildly successful IPO. Bumble went public on Thursday, and investors were very much interested in swiping right. The dating app, which soared in its first day of trading, is well-known for letting women make the first move. And in fact much of its success is due to this fundamental design decision. Read Full Story

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Is it time to defund the police?

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Police reform activists are asking that cities stop relying on reforms as the only solution to police violence. Instead, they propose, spend less money on the police and more on social programs that can improve public safety. Five years ago, in the wake of the killing of Michael Brown and other high-profile deaths at the hands of the police, six cities took part in a national program designed to help reform policing, from training in implicit racial bias and how to de-escalate tense situations to new standards for the use of force and early-warning systems designed to identify officers at risk of causing violence. Minneapolis—where George Floyd was killed by police—was one of the cities that participated, but there’s no broader evidence that the reforms helped change officer behavior. Read Full Story

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This ‘pro-vax’ campaign encourages vaccine-supporting Americans to do more to fight anti-vaxxers

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In a moment when we’re about to need everyone to get vaccinated, the campaign asks the vast majority of vaccine-supporting Americans to get more vocal. The vast majority of Americans think that vaccines are a good idea—but the small (but growing) anti-vax movement is far more vocal. A new advocacy campaign is designed to mobilize the majority to speak out to help fight misinformation, at a time when the end of the current pandemic will hinge in part on the public’s willingness to be vaccinated. Read Full Story

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5 ways marketers can instil AR into their business plan of action

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30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best …

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Why Hyundai created a universal charger for cars

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The Hi-Charger for electric vehicles is a 2020 Innovation by Design honoree. A dozen major auto manufacturers are now building electric vehicles, but the charging ports are all over the place. Some companies design on the front of the vehicle, others on the back or side. As Hyundai planned its first public charging stations in Seoul, the company tapped McKinsey to design a more universal charger that could accommodate as many brands as possible. Read Full Story

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How We Became Digital Marketers in Just One Summer

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Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives. At the beginning of the term, in June 2020, we were asked, “What is one …

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