How COVID-19 killed America’s favorite diet

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After years of saying saying no to carbs, the pandemic led us to start gorging on bread and sweets. “Food is pleasure and there is little pleasure these days,” says one expert. In the early days, right when all but the most essential businesses shut down, Dr. Marcelo Campos was walking around a grocery store looking for flour. Before COVID-19, he allowed himself a lemon square from a particular bakery every two weeks. The bakery had now shut down and he had resolved to bake his own lemon squares from scratch. He turned down the baking aisle and balked. “There was no flour!” he says, still bewildered. “I found one bag that was gluten free . . . that’s how I made my lemon squares—they turned out okay,” he says with some disappointment. Read Full Story

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366 headlines that tell the story of the pandemic

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Starting with “Seafood market in China’s Wuhan shut down over pneumonia scare,” this poster explains the fight against COVID-19 using one news story a day. In March 2020, as the pandemic shut down New York, designer David Rainbird watched—along with the rest of the world—as the headlines kept getting worse. “Events that seemed unthinkable only a few days before were actually taking place,” he says. “As the news cycle kept moving, I just wanted to hold onto them in some way.” Read Full Story

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How this Russian director’s Screenlife films went from gimmick to gold in Hollywood

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Thanks to COVID-19, Timur Bekmambetov’s Screenlife films such as ‘Unfriended’ and ‘Searching’ are Hollywood’s new Holy Grail. When Kazakh-Russian director Timur Bekmambetov was producing the 2014 horror film Unfriended , a movie told entirely on Skype screens in which a group of high school kids are haunted by a friend who’d been bullied and—they thought—committed suicide, he was constantly asked the same question: Why didn’t any of the characters, who, one by one, are freakishly tortured by the former friend, shut down their computers and go into each other’s homes? Read Full Story

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This turnaround CEO has pushed remote work for a decade. Here are her top 5 tips

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The office is an unnecessary, costly luxury and the move to work-from-home was smart policy long before COVID-19, says the former CEO of Optiva. One of the most important tasks for a turnaround CEO is cutting costs quickly. The first place I look to sharpen my shears is all the spend associated with office space. Across 16 companies, I’ve shut down close to 50 offices around the world. Ten years ago, people thought I was crazy; even in 2019, it was still considered unusual—until COVID-19. Read Full Story

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SEO Is Not an On/Off Switch — Whiteboard Friday

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Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

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It’s time to shut everything down again

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We need a real national plan to close the economy, cut the case number, get testing and tracing in place, and then reopen responsibly. On July 23, COVID-19 cases in the U.S. surged past 4 million—one million more than there were just 16 days earlier. Nearly 150,000 people have died, more than any other country in the world. As cases and deaths grow, an open letter to decision-makers from epidemiologists, emergency room doctors, and other public health experts asks the country to face the obvious: What we’re doing isn’t working, and it’s time to shut down again. Read Full Story

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How food delivery upstarts are fighting the tyranny of Grubhub

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As restaurants turn to food delivery en masse amid the COVID-19 pandemic, smaller startups are rising up to challenge Big Food Delivery’s supremacy. “The pandemic really just crushed us,” says Sean Li, cofounder of CaterCow , a platform that partners with restaurants to deliver big batch buffet-like food options primarily to offices and event spaces across eight major U.S. cities. When most nonessential businesses shut their doors in mid-March and people started working from their living rooms, Li says he saw his business’s revenue “tank by 98% over the course of the week.” Read Full Story

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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

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Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn't super actionable. …

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, more than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”   It’s not just that there’s a ton of this type of content, either. People want to read it. …

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