7 ways marketers can use SMS to increase revenue and customer engagement

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30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, social advertising, and content management solutions. Presenter Pinky Lees is the Worldwide Mobile Strategist at Acoustic. Lees provides strategy and planning services to global clients across all sectors. Campaigns that have a high sense of urgency are a perfect fit for SMS, with coupons and offers a key reason that consumers opt in. The Acoustic team reviews seven use cases for mobile engagement as follows: loyalty programs, SMS for mobile app download/email opt-in, new product/information launch, promotional opportunities, coupons/offers, thank you/welcome messages, and purchase/fraud/transaction alerts. Acoustic provides an in-depth review of best practices and tips that can be applied to SMS marketing including creating dedicated campaigns, ensuring your program is opt-in and complies with mobile regulations, and leveraging …

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Where Do Digital Marketers’ Priorities Lie for the Year Ahead?

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Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report [download page] for 2020. Here’s a roundup of the report’s findings on digital marketers’ goals for the year ahead. Acquisition and Upselling Are Equally High Priorities Based on… Read More » The post Where Do Digital Marketers’ Priorities Lie for the Year Ahead? appeared first on Marketing Charts .

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CCPA and customer outreach: What marketing experts need to know

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30-second summary: Consumer data is vital to marketers, and CCPA will change the way that data is collected, analyzed, and stored. Go beyond a privacy policy: Your organization should have a comprehensive privacy policy already in place (and publicly accessible), but under CCPA, you must alert users of their data privacy rights at the point at which you collect their personal information. Only collect the information you really need: With American consumers already highly wary of companies collecting their personal data, your organization should do everything possible to engender trust. If you need to gather personal data from users, you should do so, but don’t ask for information for which you don’t have an immediate, clear use. Have a plan for VCRs or personal data requests: Once CCPA goes into effect at the beginning of 2020, Californians will be able to submit requests to access or delete their personal data …

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