How Bumble’s clever design helped the app go public

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Lara Mendonça built Bumble’s product design team during the pandemic. Her strategy contributed to a wildly successful IPO. Bumble went public on Thursday, and investors were very much interested in swiping right. The dating app, which soared in its first day of trading, is well-known for letting women make the first move. And in fact much of its success is due to this fundamental design decision. Read Full Story

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10 Useful Shopify Apps

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By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants . While this number is massive, it also may be slightly daunting if you’re one in a half a million. If you’re trying to make your service stand out among those other 500,000 merchants, Shopify offers thousands of apps that can help you optimize your commerce content. These Shopify apps range from email capture to photo optimization and everything in between. If you’re looking to boost your success rate on the platform, there are many free ways to drive e-commerce traffic , but Shopify apps are definitely the first place you should look. What Are Shopify Apps? The Shopify App Store offers vendors thousands of apps. These Shopify …

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9 Great Mobile App Analytics Tools

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You’ve done the incredible—you’ve built an app and started marketing it . While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend. And better visibility can pay. On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics Mobile app analytics aren’t too different from their web counterparts; they track and analyze user activity and events …

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Inside the wild design of the Playstation 5

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We spoke to chief designer Yujin Morisawa about the experience he wanted to create with the PS5, one of the most polarizing industrial designs of the year. When the design of the Playstation 5 console went public in June, the internet roasted it, comparing the design to everything from a Wi-Fi router to a mitre (aka pope hat). It’s easy to understand why. Competitor Microsoft had revealed its sleek, spartan black box Xbox Series X, and a Dieter Rams-inspired Series S would follow . These were bastions of what so much of America and Europe have deemed “good design.” Read Full Story

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Signal’s newest feature shows why putting privacy first is so hard

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The privacy-first messaging app recently rolled out an opt-out feature that was criticized by security experts and panned by users. Signal has become the privacy-focused consumer’s go-to messaging app . But a recent change to its back-end systems that was designed to make the app more accessible and competitive with other encrypted messaging services could be putting user data at risk. Read Full Story

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Why Hyundai created a universal charger for cars

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The Hi-Charger for electric vehicles is a 2020 Innovation by Design honoree. A dozen major auto manufacturers are now building electric vehicles, but the charging ports are all over the place. Some companies design on the front of the vehicle, others on the back or side. As Hyundai planned its first public charging stations in Seoul, the company tapped McKinsey to design a more universal charger that could accommodate as many brands as possible. Read Full Story

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The Marketer’s 5 Step Guide to Beacon Technology

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Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. Why? These tiny devices are full of robust insights and data. They’re virtually a one-stop-shop. Plus, they remove many hurdles associated with traditional marketing efforts. All a customer has to do is download one little app and — BOOM! You have the ability to deliver timely, relevant, highly specific information to …

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The 10 Best Apple Watch Apps for Business

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When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Apple Watches: The Basics Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist. What can you do with an Apple Watch ? Answer calls Record voice memos Listen to podcasts Receive iPhone notifications Pay …

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A Complete Guide to App Monetization

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You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app . Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. There are many ways to monetize your app and even more tools to help you do it. Below, we’ll outline six app monetization strategies you can use to ensure your app’s success. Why Should You Have a Defined App Monetization Strategy? Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Also, 90 percent of all mobile internet time is spent on apps. Therefore, …

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The top 7 iOS 14 privacy features: What you need to know

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Apple’s new iPhone update gives you tighter control over what apps know about you—from your precise location to the contents of your camera roll. After a months-long beta development cycle, Apple has finally released its much-anticipated iOS 14 to the general public. iOS 14 brings a ton of new features and user interface enhancements to the iPhone, some of the most eagerly awaited being home screen widgets and the all-new App Library launcher and organizer. Read Full Story

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