How Brands are Using NFTs

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Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. What Are NFTs? While they’ve been around for a couple of years, NFTs have recently become a hot topic (and even hotter investment). What are they, and how do they work? To understand non-fungible tokens (NFTs), we must first define the word “fungible.” If something is fungible, it can be exchanged for something of equal or similar value. A typical example would be fiat currency (and even cryptocurrency). It’s fungible because you can trade it for goods of an equal value. You can also trade it for another currency if need be. On the other hand, something that’s non-fungible is unique and therefore can’t be exchanged at equivalency. For example, a diamond is non-fungible as no two diamonds in the world are alike, and thus each has its unique value. You can’t trade one for another at equivalency. A non-fungible token is a cryptographic asset created using blockchain technology. What sets NFTs apart from cryptocurrencies (which are fungible tokens as they are identical to each other) is that they have unique identification codes and metadata to distinguish one NFT from another. Because each NFT is unique, it cannot be traded or exchanged at equivalency with another NFT. The result is that each NFT is a digital collectible, a one-of-a-kind asset that can’t be replicated. That’s where the craze for NFTs started. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Each kitten is unique and can be raised, reproduced, be traded— some for as much as $140,000. NFT mania was born, and today, the interest in NFTs is only increasing. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more. What does this have to with your brand and marketing strategy ? Thanks …

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How to Promote Brands Through Gifs

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In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes the gif/jif debate perfectly—this could take paragraphs in text. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. Find Gifs Through a Gif Search Engine A gif search engine is a repository of gifs you can search by category, popularity, name, gif artist, and several other search parameters, much like an image site. Typically, you type in a word, …

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Generative Media: The Future of Visual Marketing

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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

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The company behind the NBA’s NFT trading cards is now valued at $2.6 billion

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Vancouver-based Dapper Labs, the blockchain company behind the NBA’s collectibles marketplace Top Shot, just closed a major round of funding toward its goal: NFTs for all. NFTs, or nonfungible tokens , have exploded in both the financial markets and the zeitgeist at large. Simply put, NFTs use blockchain technology to authenticate digital assets, which can then be bought and sold—sometimes at staggering sums. Much of the hype around NFTs has been fueled by headline grabbing sales, such as the artist Beeple’s recent $69.3 million payday for a single digital artwork, Twitter CEO Jack Dorsey hawking his first tweet for $2.9 million, and the original GIF of the internet’s favorite Pop-Tart cat going for nearly $600,000. Read Full Story

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Become the next NFT multimillionaire with this digital art generator

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Your millions await. Earlier this month, auction house Christie’s held an online auction in which a piece of art sold for a whopping $69 million. It wasn’t a work by Basquiat or de Kooning , artists who have fetched similar prices at auction. It was for a JPG file by the artist Beeple, sold as a nonfungible token or NFT—digital artwork that is verified as original through the use of blockchain. Read Full Story

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15 Examples of Great Digital Food Advertisements

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With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull . Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. A simple burger on a plate can become a narrative story about your favorite sports game. In order to create unbeatable food advertisements, you need to focus on high-quality ingredients. Here are a few things to keep in mind when creating a unique food advertisement: Create visually stunning content Use high-quality images Keep the text on the ad short and sweet Use video to capture your audience’s …

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How to create a seamless interactive voice experience

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30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology Smart speakers and other smart home products are owned by more than 55% of US adults. Smart speaker owners comprise about 90 million ReadSpeaker AI is a leading text-to-speech provider that works with brands like Honda to develop branded TTS voices for an interactive voice experience. Their newly published guide includes a checklist to help businesses plan, design, and execute a compelling voice experience Download the free guide, Introducing the Interactive Voice Experience, from ClickZ. Smart speakers, mobile chatbots, speaker apps, and smart mirrors are examples of voice-first technologies that enable an interactive voice experience. Brands are using interactive voice in innovative and engaging ways that improve customer experience and help brands engage with customers. ReadSpeaker AI, a leading text-to-speech (TTS) provider, writes, “Voice-enabled smart …

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Google My Business: FAQ for Multiple Businesses at the Same Address

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Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at …

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Stock Photos are Dead: Create These Blog Images Instead

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The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such as photographs and illustrations, …

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Why digital transformation should be your new demand gen strategy

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30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better analyze data, more easily create content, and improve CX. Demand generation is facilitated by the right tools which can help marketing teams scale activities such as content management, lead nurturing, social media optimization, ABM, and more. There is no such thing as an average martech stack. Customization of tools is key to figuring out what works for you to achieve business growth. Chiefmartec’s Stackie awards include nearly 50 illustrations of martech stacks from a vareity of businesses which demonstrate how varied martech stacks can be. Incorporating tools that enhance and facilitate customer experience is an important (even critical) ingredient to using digital transformation for demand gen. Using technology to enhance business processes is nothing new. The very first business computer — The Lyons Electronic Office …

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Stock Photos are Dead: Create These Blog Images Instead

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Illustration by Laetro The use of images in your blog posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such …

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