The one-day sports strike is a wake-up call for every brand profiting from athletes

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NBA players’ action should force all the companies in the world of sports to reckon with how far their values actually go. Sports has always been perceived by some as a refuge from the real world. That impulse is what helped drive leagues to return amid the pandemic, so people may be working from home, or have lost their job, or even gotten sick or lost a loved one to COVID-19, but at least they’d have playoff basketball. Read Full Story

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Brands, Properties Face A Projected $10B Gap In Sponsorship Value

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With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this value, according to survey data from IEG. Earlier projections from the Winterberry Group estimated… Read More » The post Brands, Properties Face A Projected $10B Gap In Sponsorship Value appeared first on Marketing Charts .

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