How algorithm-based hiring tools can increase disability discrimination

{ object.primary_image.title }}

More employers are using algorithm-based hiring tools for remote candidates. But a new report shows that a reliance on these tools can exacerbate inequities. As businesses have embraced remote work, more and more jobs have become accessible to people who worked from home out of necessity well before the pandemic. For people with disabilities—many of whom have long asked for remote accommodations at work—a lasting acceptance of remote work could be a silver lining of the pandemic. Read Full Story

Read Full Article on Fast Company

4 reasons why hiring disabled workers is good for business

{ object.primary_image.title }}

The pandemic has hit the disabilities community particularly hard. This founder of a startup that makes software more accessible warns that’s a major loss for your innovation. Everyone has been struck by the pandemic, but the individuals who typically fail to be taken into account in society and business have felt some of the harshest blowback of all. Diverse employees have been facing greater challenges , work-related stress, and fear for their professional futures more than non-diverse workers. A million U.S. workers with disabilities lost their jobs between March and August last year, and by the end of 2020, the unemployment rate for the community reached 12.3% —nearly double the 6.2% national average. We need to be springing into action now to make sure the most vulnerable groups in society aren’t excluded from tomorrow’s workforce. Read Full Story

More

The 2020 SEO Jobs Report

{ object.primary_image.title }}

We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings. Highlights and Key Findings: 1. The mean salary for a US-based SEO professional is $60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year). 3. SEOs that know how to code get paid more than those that don’t. Specifically, SEO job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement. 4. Companies hiring for …

More

Nine important marketing takeaways from 2020

{ object.primary_image.title }}

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing …

More

Working With a Digital Marketing Agency Vs. Hiring In House

{ object.primary_image.title }}

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization. They typically specialize in certain areas, depending on how big their team is and what expertise they have. Other ways to think about digital agencies are as an outsourced team or in some cases a group of freelancers working together. Here are the …

More

9 CEOs share their best tips for successful remote work

{ object.primary_image.title }}

Here’s what they say they’ve learned after almost a year of working remotely. Remote work was on the rise before the 2020 pandemic. But now the model is here to stay. In the last year or so, many homebound knowledge workers have adjusted their typical office routine. The benefits range from money saved on commutes to the ability to hire more geographically diverse applicants. Read Full Story

More

How to Meet ADA Website Compliance

{ object.primary_image.title }}

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters. What Does ADA Website Compliance Mean? “ADA” refers to the Americans with Disabilities Act , which was signed in 1990. It was amended in 2009 to expand the definition of disabilities and specify which businesses must adhere to ADA requirements. The law provides those with disabilities fair and equal access to housing, employment, transportation, and other life areas. That includes access to online services, but because business websites weren’t as ubiquitous when the bill was signed, there’s some confusion around which sites need …

More

4 ways to improve virtual onboarding for new hires

{ object.primary_image.title }}

Deprioritizing the onboarding process can have serious long-term effects on employee retention and engagement, so you have to get it right. Onboarding has always been a critical part of the hiring process. Yet it’s also a part of the hiring process that all too often falls to the wayside once new employees have been hired. With the changes brought about by the global pandemic, including a massive shift to remote work, the onboarding process is now an even bigger—and virtual—part of an employee’s overall experience. Read Full Story

More

A Marketer’s Guide to Working Remotely

{ object.primary_image.title }}

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way. In this article, we’ll talk about the how’s and why’s of remote work for marketers. The Rise in Popularity of Working Remotely Remote work has been around for years. However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful. According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=14343, ajax_url='/api/hit/ajax/', hits='2')