How a capsule wardrobe can inspire focus during long-term remote work

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Not only will a condensed selection of clothes make Zoom dress-up a breeze, it can contribute to your focus working from home. We all make hundreds, if not thousands, of decisions every single day. As a result, many people (myself included) find themselves dealing with decision fatigue , a term coined by psychologist Roy F. Baumeister . What is decision fatigue ? It’s the idea that daily decision-making depletes a source of mental energy, of which there is a limited supply each day. And unsurprisingly, decision fatigue can have major negative impacts on a person’s productivity. Read Full Story

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Why you should resist the urge to multitask during Zoom meetings

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It’s so tempting, but it can wreak havoc on your productivity. Here’s how to find your focus instead. We’ve all heard that multitasking is bad and switching between activities makes it harder to complete them. But let’s be honest—many of us multitask during Zoom meetings, especially as we enter the 10th month of working remotely and our Zoom fatigue has worsened . But checking email or making a grocery list can have a negative ripple effect you may not realize, says Dave Crenshaw, author of The Myth of Multitasking: How “Doing It All” Gets Nothing Done . Read Full Story

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What poker can teach us about how to make good decisions

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Author and former professional poker player Annie Duke, who won more than $4 million in tournaments, explains how to make better decisions every day. From what to wear to which project to tackle first, we all make hundreds of decisions every day. Many are inconsequential—it doesn’t really matter if you wear sweats or jeans, especially if you’re working from home—but others have an impact on the quality of your life. Read Full Story

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring …

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My startup made difficult layoffs. Here’s how I kept morale up and our culture intact

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The decision to cut staff to survive the first wave of the pandemic was the most difficult of my tenure—but it had to be done. As CEO and cofounder at a tech startup, I was confronted with how the pandemic would affect my own company and the people that make it work. And like so many other businesses, ours was not untouched. T he decision to lay off staff to survive the first wave of the pandemic was the most difficult of my tenure at StreamSets. It came just days after celebrating news of a hard-earned accolade—a prestigious best workplaces award. To win an award that celebrates our business for putting culture first and to closely follow that with a reduction in force was jarring, but in coming to terms with the sudden new reality, I realized that to preserve the trajectory of the business over a multiyear time horizon, …

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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How leaders can best set priorities during the coronavirus crisis

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Executives at a crisis communications firm observe that reactive decision-making gives the illusion of control but can’t be successful because it lacks focus and goals. They say the simple act of setting priorities can make all of the difference. The developing coronavirus epidemic, like all crises, is disorienting, fast-paced, and exhausting. Information seems to change daily, and decisions made one morning are outdated by the next. Business leaders face difficult choices in responding to the virus. Every option seems to have unacceptable financial or human costs. Some businesses are temporarily shutting their doors. Others have upended their usual business practices to accommodate remote working or social distancing. A small but critical group, such a grocery stores, struggle to responsibly meet surging demand. These are decisions, reevaluated and tweaked daily, which have significant impacts on employees, vendors, investors, and the community. Read Full Story

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