OTT Advertising May be Hot, but These Obstacles Remain

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The majority (66%) of US homes with WiFi have an OTT device and OTT ad spending has been a hot topic for some time now. However, per a new report [download page] from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT as an advertising platform. One of the biggest obstacles… Read More » The post OTT Advertising May be Hot, but These Obstacles Remain appeared first on Marketing Charts .

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