Holiday 2020 Data Hub

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It’s that time again — the holiday season has started. This means that an array of studies are being released, forecasting spending trends, retail destinations and shopping attitudes. This latest annual data hub (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what is likely to be a… Read More » The post Holiday 2020 Data Hub appeared first on Marketing Charts .

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Holiday 2019 Data Hub (Updated): Results Recap

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Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season began. The sales figures released by the NRF indicate that retail… Read More » The post Holiday 2019 Data Hub (Updated): Results Recap appeared first on Marketing Charts .

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This flight map shows a shocking amount of Thanksgiving travel, despite CDC advice

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Flightradar24 data reveals that more flights are in the air today than on the same travel day two years ago, even though the CDC has recommended against traveling for the holiday. If the number of flights over the U.S. two days before Thanksgiving are any indication, people aren’t taking the warnings against traveling during a dangerous period of the pandemic very seriously. Read Full Story

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Holiday marketing: Get the data that puts you ahead of the competition

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What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids when the entire family comes together? Sorry, we know you’re a marketer; you don’t have time for that. You’re busy worrying whether you have everything you need so your marketing strategy can ensure the biggest possible chunk of holiday traffic and generate maximum sales. This post investigates seasonal marketing statistics of the past few years and provides some eye-opening insights from SimilarWeb’s …

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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30-second summary : Email marketing conversions continue to climb : Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands : Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly : In Q3, there was a 237% lift in SMS messages sent over the same period in 2019, accompanied by a significant increase in both click and conversion rates. Expect SMS to increase in usage even more during the holiday shopping season. Push message marketing : While still in the early stages, push message marketing is showing signs of increased adoption by online stores. Year-over-year, we saw a …

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Both Print and Digital Coupon Distributions Declined in H1 2020

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Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion issued during the same period in 2019. However, while… Read More » The post Both Print and Digital Coupon Distributions Declined in H1 2020 appeared first on Marketing Charts .

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How to Plan a Facebook Ad Campaign for the Holidays

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Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods. #1: Optimize Your Website for […] The post How to Plan a Facebook Ad Campaign for the Holidays appeared first on Social Media Examiner | Social Media Marketing .

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People Still Say They’re Watching More TV Than They Did Pre-Pandemic

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One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the share of US consumers who say they are watching… Read More » The post People Still Say They’re Watching More TV Than They Did Pre-Pandemic appeared first on Marketing Charts .

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Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

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30-second summary: With COVID-19 potentially discouraging shoppers from flooding into stores before sunrise on Black Friday, retailers had to adjust their 2020 game plan in advance. Most released their Black Friday deals weeks in advance, hoping to get as much wallet share as possible. Consumers bought earlier, taking advantage of the early promotions from retailers in the weeks leading up to Black Friday and Cyber Monday 2020, in addition to focusing on those two shopping days as they have in the past. A decrease in purchases on Cyber Monday could mean that shoppers had already found deals they wanted and were finished with their holiday shopping before Cyber Monday rolled around. With more days to shop the same deals, shoppers may have been spreading out their orders and browsing between sites, given that they had more time to find the products they want. While average order value was down over …

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Cord-Cutting Slows in Q3

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Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That’s according to data from the Leichtman Research Group (LRG), which found that the major traditional pay-TV service providers (excluding internet-delivered services) lost… Read More » The post Cord-Cutting Slows in Q3 appeared first on Marketing Charts .

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