H&M will turn your ratty old T-shirt into a brand new sweater

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Garment-to-garment recycling has been a pipe dream in the fashion industry for decades. But the technology may finally be here. For years, the fashion industry has been trying to find a way to turn old clothes into new ones, the way we currently recycle cardboard or aluminum cans. Now, the technology has finally arrived. And if you stop by an H&M store in Stockholm, you can see the process before your eyes. Read Full Story

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This body scanner creates custom jeans that fit you perfectly

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Can made-to-order jeans cut down on fashion waste? Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in terms of fabric, style, and fit. Then it sends your unique pattern to a clothing factory, where they make you a custom pair of jeans, perfectly designed to fit your body. Read Full Story

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This Patagonia designer turns worn-out clothes into works of art

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Kourtney Morgan’s ReCrafted clothing line transforms unwearable items into one-of-a-kind designs. Clothes constructed from worn-out garments aren’t most people’s idea of fashion. But that’s exactly what designer Kourtney Morgan has pulled off with Patagonia’s ReCrafted Collection, which launched in November. Under Morgan’s direction, scraps of unusable clothes become one-of-a-kind collectibles. Since 2005, the company has been taking back customers’ used Patagonia items to recycle their fibers; more recently, it has repaired and sold these items on its secondhand marketplace, Worn Wear. But some clothes can be neither recycled nor resold. For ReCrafted, Morgan’s team mimics some of Patagonia’s best-known silhouettes but adds a twist by stitching together scraps from used garments, giving the final product a bricolage-like aesthetic. Patagonia has created 10,000 items so far, and ReCrafted, which is sold on Worn Wear, is profitable. “Clothes can have many lives,” Morgan says. “They don’t ever need to end up in …

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Your new Levi’s will now be part old, recycled Levi’s

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The products use a new material called Circulose, that’s made from reconstituted cotton from old jeans combined with wood pulp. When you wear the newest pair of Levi’s, you’ll also be wearing someone’s old Levis: they’re partially made from old, recycled jeans. They’re also fully circular: When they eventually wear out, they can be recycled again into new material for new jeans, using the same innovative technology, developed by a Swedish startup called Renewcell, that was used to produce them. Read Full Story

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

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Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with another …

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H&M joins the ‘open innovation’ craze with a plan to share its production chain with rivals

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H&M, a company criticized for fast fashion, wants to bring sustainable supply chains to competitors. This season, while H&M is hawking the ubiquitous dress-and-sneakers look ( why ?), it is also debuting Treadler, a new supply-chain sharing service that will allow smaller brands to utilize its infrastructure from development to delivery, reports the Financial Times. Read Full Story

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You can only get Swiss running brand On’s new recyclable shoes via subscription

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The subscription model is a way to ensure your old pair of Cyclons goes back to the company, so that the recycling loop actually works. The Swiss running brand On will become the latest athletic company to meet the challenges of sustainable footwear—but with a notable difference: The Cyclon, its new, fully recyclable shoes, made primarily from castor beans, will be available solely via a monthly subscription. Read Full Story

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here . Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to …

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Face shields are even better than masks. Here’s how to make your own

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Famed Japanese designer went from the Olympic Flame to something far more utilitarian. Prominent Japanese designer Tokujin Yoshioka created the Olympic Flame for the 2020 Tokyo Games. Made of recycled aluminum waste , it was fashioned into the shape of a cherry blossom—Japan’s most beloved flower. But now that the games have been postponed until next summer, Yoshioka has turned his attention elsewhere: a face shield to guard against coronavirus transmission. Read Full Story

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Key Insights: Leaders harness social media for digital transformation and customer service

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30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs report that digital transformation efforts have significantly accelerated. Social media helped 69% of brands prepare for the COVID-19 impact on business and maintain customer/audience relationships. 66% agreed that social media programs have helped their business prepare for a broader digital transformation. Gartner benchmarked 118 brands on their digital customer service strategies. The sectors included Big Box retailers, department stores, fashion, specialty retail, grocery, financial services, watches & jewelry, and hotels. Customer service ‘leaders’ included H&M, Sephora, and a few more names. While Nike, Vans, Saks Fifth Avenue, Big Box retailers like Whole Foods fell into the ‘laggards’ category. Surprised? Dive in to find out more. As per our ClickZ and Search Engine Watch pulse survey’s latest insights, ‘Advertising & Promotion’ is the top marketing technology …

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