History teaches 3 essential leadership lessons for our current crisis

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These Harvard Business School coauthors of a forthcoming case study on the Cuban Missile Crisis argue that current U.S. leaders are neglecting three essential tactics that enabled the Kennedy administration to avoid global annihilation nearly 60 years ago. The COVID-19 pandemic and current unrest may seem unprecedented, yet this country has previously faced times of grave peril that have tested our leaders, front-line workers, and ordinary citizens. History offers important insights for navigating the high seas and strong winds of this global storm. Almost 60 years ago, in the early part of a tumultuous decade, the country held its collective breath during an existential two-week showdown between the United States and the Soviet Union. Read Full Story

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CO2 emissions will drop by a record 2.6 billion tons this year, thanks to the coronavirus

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But it’s still only an 8% drop in our massive global footprint. As the coronavirus crisis has grounded planes, shut down factories, and taken cars off roads, global energy demand has plummeted—so much so that CO2 emissions will fall by nearly 2,600,000,000 metric tons this year. It’s the largest drop in energy-related emissions in recorded history, and the equivalent of losing the energy demand from the entire country of India. Read Full Story

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Women are leading us through the pandemic. They should be leading our country next

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Women are the majority of critical healthcare workers, grocery clerks, and caregivers while the country is working from home. Those experiences will make them much better leaders. Women lead from wherever they are, and that’s never been more true than during the COVID crisis. Women are on the frontlines. They are t he majority of critical healthcare workers , nurses, and aides. Women make up the majority of essential but low-paid workers serving as our grocery store clerks . And women, like always , are taking on the brunt of work at home to serve the needs of our children and households. Read Full Story

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This is a CEO’s responsibility during a crisis

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Last year was filled with crisis, and we didn’t handle it the best. So we created a three-step crisis response framework. When yet another crisis hit last week, we were ready. Last year was extremely tumultuous: a global pandemic that claimed the lives of hundreds of thousands of Americans, horrific acts of racial injustice that illustrated how far society is from reaching racial equity, and extreme political instability that further divided our country. With all of the pain and anguish experienced in 2020, the world was looking forward to 2021 and the fresh start that coincides with a new year. Read Full Story

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5 years after the Paris climate agreement, the world is far off track of its goals

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On the anniversary of the landmark global climate deal, we can see the path to limiting global warming to 1.5 degrees Celsius—but we’re not remotely far enough down it. It’s been five years since the world’s leaders met in Paris and hammered out the terms of the Paris Agreement, the landmark climate deal with the goal to cut emissions quickly enough to avoid the worst impacts of climate change. Since then, solar power has become the cheapest form of electricity in history . Countries like China and the U.K. have committed to reach net-zero emissions. But the world is still very far from on track to actually addressing global warming. Read Full Story

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Fake video threatens to rewrite history. Here’s how to protect it

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AI-generated deepfakes aren’t just a problem for politics and other current affairs. Unless we act now, they could also tamper with our record of the past. Since deepfakes burst onto the scene a few years ago, many have worried that they represent a grave threat to our social fabric . Creators of deepfakes use artificial intelligence-based neural network algorithms to craft increasingly convincing forgeries of video, audio, and photography almost as if by magic. But this new technology doesn’t just threaten our present discourse. Soon, AI-generated synthetic media may reach into the past and sow doubt into the authenticity of historical events, potentially destroying the credibility of records left behind in our present digital era. Read Full Story

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4 ways to be a resilient leader during the coronavirus crisis

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A top executive coach says the best leaders recognize the harsh realities of the day and inspire people to believe we can power through the crisis. There have been few times in our history that have demanded as much from our leaders as the coronavirus pandemic. One of the top qualities we need is resiliency—the ability to recognize the harsh realities of the day and inspire people to believe we can power through the crisis, and take action to do so. Read Full Story

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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An Inside Look at My Digital Marketing Agencies Around the World

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My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below is more information about our agencies, as gathered by one of our writers. Meet our Co-Founders: Neil Patel and Mike Kamo Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He has been recognized as a top 100 entrepreneur under 30 by President Obama and a top 100 entrepreneur under 35 …

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Ben & Jerry’s CEO: To move forward, America must be honest about our racist past—and fix it

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Business leaders can help the country heal by supporting H.R. 40 and starting the process of reparations for Black Americans. America must finally reconcile with a history that, while full of exceptional accomplishments, is still deeply tarnished by the original sin of slavery—the act of dehumanizing and destroying Black people for profit. Corporate America has a special role to play in encouraging our nation to address this history, and a House Judiciary subcommittee hearing this week on H.R. 40 should be a moment when we make our collective corporate voices heard. Read Full Story

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