Hey engineers: These 4 COVID-19 volunteer projects need your skills

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Hospitals need masks and ventilators. Small businesses need to change how they operate. If you’re versed in hardware engineering or web development, you can help. Engineers at Apple recently helped develop an adjustable face shield to protect healthcare workers on the frontlines of the coronavirus pandemic. By the end of this week, Apple CEO Tim Cook said yesterday , the company expects to have shipped 1 million of the shields. Read Full Story

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The 10 Best Apple Watch Apps for Business

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When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Apple Watches: The Basics Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist. What can you do with an Apple Watch ? Answer calls Record voice memos Listen to podcasts Receive iPhone notifications Pay …

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4 Differences Between Creative and Marketing Agencies

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Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play. Take Apple for example. Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important . Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. In other words, to drive and sustain its growth, Apple uses creative agencies. But before their product launches, they leverage the expertise of …

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Apple reportedly made a secret iPod with a Geiger counter for the U.S. government

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The wild story by a former iPod engineer about how Apple helped make an iPod with a Geiger counter so the U.S. could covertly gather evidence of radioactivity within a city. Apple’s iPhones can do a lot, thanks to the numerous amounts of sensors built into them. Yet if a report from a former iPod engineer is to be believed, today’s iPhones can’t hold a candle to a secret iPod Apple helped make for the U.S. government. This secret iPod reportedly had a built-in Geiger counter that would allow the users to covertly gather evidence of radioactivity. Read Full Story

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How Does Latent Semantic Indexing Affect SEO

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In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.” More clarification on this is below. When used effectively, LSI can give your rankings a significant boost—and using it in your content may be easier than it sounds. Let’s get started by explaining what LSI keywords are and why they’re important. What are LSI Keywords? Put simply, LSI keywords are terms semantically related to your subject . Each LSI keyword, groups of words, or phrase you use is relevant to the main keyword you’re targeting. But, they’re not always synonyms—LSI also searches for ideas commonly …

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Why an Apple search engine has a real shot at competing with Google

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Depending on Apple’s approach to the rumored project, it has a better chance at making the search giant sweat than Microsoft’s Bing ever did. Small corners of the internet are ablaze with the news that Apple has significantly ramped up its search bot activity . Search bots typically scan websites in order to rank and index them for search engine results. When you look for something on a search engine, the results that appear are ordered by “ranking,” meaning that the result that is most accurate to what you are looking for appears at the top. Read Full Story

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