Here’s Where Marketers See the Importance of Transactional Emails

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Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure future purchases. Here are a few stats marketers should know about transactional emails,… Read More » The post Here’s Where Marketers See the Importance of Transactional Emails appeared first on Marketing Charts .

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How to Find Any Business Email Address

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The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be a headache. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. All it takes is a simple tool. Why Would You Need to Find Someone’s Email Address? You probably know sending unsolicited spam is a terrible idea. So what reason would you have to go tracking down someone’s email address? Perhaps you need to get in direct contact with someone hard to reach like a CEO, manager, or investor. Maybe you’re trying to recruit a specialist or subject matter expert for contract work. Or you’re trying to get …

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Here’s Where Consumers Want More Convenience When Shopping

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Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail Federation (NRF) offers some insights. Nearly two-fifths (38%) of shoppers say that… Read More » The post Here’s Where Consumers Want More Convenience When Shopping appeared first on Marketing Charts .

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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

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E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Introducing E-Commerce Unlocked Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for …

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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Avoid campaign overspend with an automated budget monitor

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30-second summary: SEM budgets fluctuate naturally depending on volume and auction outcomes, so it’s important to see the outliers right away. But with many campaigns running simultaneously, it’s nearly impossible for any one human (or even a team of humans) to extract that information in a timely fashion and act on it. To address this problem, and enhance confidence in the campaigns they run, the digital team at Vladimir Jones built an automated budget monitor. At its core, the automated budget monitor is a tool that pulls your daily advertising spend (actual spend, not your budget amount) for each campaign over a given timeframe and highlights any spikes that are worth your attention. You can create additional budget monitors on separate tabs of your Google Sheet for any other platforms to which Supermetrics connects, such as Facebook Ads, Twitter Ads, Pinterest Ads, and Microsoft Advertising (Bing). In digital marketing, managing …

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Email Continues to Drive Purchases

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Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy illustrates, email is a strong sales driver. In a survey that spanned 6 countries and nearly… Read More » The post Email Continues to Drive Purchases appeared first on Marketing Charts .

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7 ways marketers can use SMS to increase revenue and customer engagement

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30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, social advertising, and content management solutions. Presenter Pinky Lees is the Worldwide Mobile Strategist at Acoustic. Lees provides strategy and planning services to global clients across all sectors. Campaigns that have a high sense of urgency are a perfect fit for SMS, with coupons and offers a key reason that consumers opt in. The Acoustic team reviews seven use cases for mobile engagement as follows: loyalty programs, SMS for mobile app download/email opt-in, new product/information launch, promotional opportunities, coupons/offers, thank you/welcome messages, and purchase/fraud/transaction alerts. Acoustic provides an in-depth review of best practices and tips that can be applied to SMS marketing including creating dedicated campaigns, ensuring your program is opt-in and complies with mobile regulations, and leveraging …

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The Best Credit Card Processing Companies (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties. Not only that, as a business owner you need to know that you’re not shelling out cash on inferior services or unnecessary additional fees. Therefore, this post will cover everything you need to know about choosing the right credit card processing company. Plus, I’ll introduce my top picks for a wide range of businesses of different sizes and with different needs. The Top 10 Credit Card Processing Companies Square …

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